Marketpreneurship: Convergence of Marketing & Entrepreneurship in Asia

Event Details:  15 – 16 March 2018 I Venue: Grand Copthorne Waterfront, Singapore

AMF Board of Management Meeting & Asian Marketing Forum 2018


While many individuals would consider them to be entirely separate elements, Marketing and Entrepreneurship very much go hand in hand. It’s like two sides of a coin. You cannot simply have one and not the other for a business to grow and be successful. It is always the Entrepreneurs that innovate with their creative thinking. In turn, this spawns new Marketing Strategies that are centred on meeting unmet consumer needs. It is this “Convergence” of Marketing and Entrepreneurship that is set to define how Marketing practices will be in the future!


Programme Schedule:

March 14, 2018 (Wednesday)

Arrival of the NMA Representatives


March 15, 2018 (Thursday)

9:00 am – 4:30 pm           AMF Board Meeting 2018 (venue to be advised)

6:30 pm – 10:00 pm        Opening Cocktail & Dinner hosted by MIS (venue to be advised)


March 16, 2018 (Friday)

9:00 am – 5:30 pm         AMF Forum 2018, Theme: “Marketpreneurship: Convergence of Marketing & Entrepreneurship in Asia” @ The Grand Ballroom, Grand Copthorne Waterfront Singapore; YWN Marketeer of the Year Awards Ceremony

7:00 pm – 9:00 pm         Gala Dinner hosted by MIS @ Grand Copthorne Waterfront Singapore


March 17, 2018 (Saturday) – Optional

9:30 am – 5:30 pm         City Tour

7:00 pm – 9:00 pm         Departure



Event organiser:

Event Chair – Mr. Roger Wang (MIS President)

Coordinator  – Mr. Mickey Hee


To register your attendance, complete this form and email to Joyce Lim and cc Calvin Koh Registration deadline is 14 February 2018. 

For more information please refer to