The Certified Professional Marketer, CPM (Asia), is the highest recognition for marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region.
Conferred by Asia Marketing Federation (AMF), the certification designation demonstrates that you are a professional. The certification announces your professional competency, achievement of high standards of experience, knowledge and conduct to your employer, clients or customers, and to your peers in the marketing profession in Asia.
Benefits of CPM
Achievement – Not all who engages in marketing will gain a certification, making this an accomplishment.
Professionalism – Your value will be increased as the status signifies to others you have a high level of professionalism.
Recognition – CPM (Asia) professionals will get a frameable personalised certificate, and the privilege of using the CPM (Asia) designation on your letterheads and business cards.
Knowledge – Certification will improve the value of your understanding of marketing in the Asian region.
Leadership – Through certification, you demonstrate adherence to continuous improvement and high standards of professionalism.
Be part of the CPM community
More than one thousand marketers have been certified in many Asian countries. They come from multinational corporations to local small-and-medium size enterprises.
Successful candidates are members of the CPM (Asia) society, which allow them to network with one another. In order to continue using this designation, holders of the CPM (Asia) qualification have to continue to be members of the AMF.
To be a member of the AMF, individuals need only to be members of their respective national marketing associations of each country. Holders of CPM (Asia) may be required to fulfill annual continuing professional development efforts.
How Can You Become A Certified Professional Marketer?
Candidates with the following criteria are welcomed to apply:
Possess at least 5 years of practical marketing experience in any of the Asian countries, and
Successfully completed the CPM (Asia) Qualifying Examination, which covers the following subjects:
- Marketing Research
- Marketing Communications
- Marketing Strategy
- Asia Business
- Asia Marketing Management
Exemptions For Prior Academic Achievements and Work Experience
Exemption may be granted for Marketing Research, Marketing Communications and Marketing Strategy for related work experience and previous qualifications, on a case-by-case basis.
Evidence of past academic qualifications (transcripts and certificates), and work experience resume should accompany the CPM Examination Application Form.
However, no exemptions will be granted for Asia Business and Asia Marketing Management. All candidates must sit for these two papers.
Preparatory courses for the qualifying examinations are typically conducted at the respective National Marketing Associations of each country.
For Singapore, qualifying examinations are conducted by the Marketing Institute of Singapore Training Centre.
Module / Study aids
An overview of the CPM curriculum:
Examination Schedule 2017
The CPM Education Headquarters in Singapore is responsible for the registration and administration of the examinations for the two compulsory subjects of “Asia Business” and “Asia Marketing Management”. These examinations are held twice a year as follows:
Examination Dates Closing Date
24 & 26 October 2017 22 September 2017
24 & 26 April 2018 22 March 2018
23 & 25 October 2018 20 September 2018
The fees for each candidate are as follow:
- One-Time Registration Fee: USD75
- Examination Fee Per Subject: USD20
- Marking Fee Per Subject: USD12.50
- CPM Status Application Fee: USD35
Please address cheque/bank draft to “MIS Training Centre”
For telegraphic transfer/GIRO, you may transfer the fees to the following account:
|Name of Bank||: The Development Bank of Singapore|
|Address:||: 460 Alexandra Road #02-33/34 Alexandra Retail Centre Singapore 119963|
|Name of Bank Account||: MIS Training Centre|
|Bank no.||: 7171|
|Branch no.||: 6|
|Account no.||: 006-012442-9|
|Swift code||: DBSSSGSG|
The exact fees should be remitted and sender must bear any bank charges.
A candidate who is absent from the examination with valid reasons approved by the respective NMAs, is eligible to sit for the next April or October exam. The validity period is one year from the last registered exam. Absence from examination without notice will be treated as failure. Candidate must re-register for the examination.
For further information, do contact the AMF Education Headquarters in Singapore:
Marketing Institute of Singapore Training Centre
51 Anson Road #03-53 Anson Centre, Singapore 079904
Tel: +65 6327 7568
Fax: +65 6270 5762
Secretariat: c/o Japan Marketing Association
9th Floor Roppongi Yamada Building, 3-5-27 Roppongi, Minato-ku, Tokyo 1060032 Japan