Courses

The Certified Professional Marketer, CPM (Asia), is the highest recognition for marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region.

Conferred by Asia Marketing Federation (AMF), the certification designation demonstrates that you are a professional. The certification announces your professional competency, achievement of high standards of experience, knowledge, and conduct to your employer, clients or customers, and to your peers in the marketing profession in Asia.

Benefits of CPM    

Achievement – Not all who engages in marketing will gain a certification, making this an accomplishment.    

Professionalism – Your value will be increased as the status signifies to others you have a high level of professionalism.    

Recognition – CPM (Asia) professionals will get a frameable personalised certificate, and the privilege of using the CPM (Asia) designation on your letterheads and business cards.    

Knowledge – Certification will improve the value of your understanding of marketing in the Asian region.   

Leadership – Through certification, you demonstrate adherence to continuous improvement and high standards of professionalism.

Be part of the CPM community More than one thousand marketers have been certified in many Asian countries. They come from multinational corporations to local small-and-medium size enterprises. Successful candidates are members of the CPM (Asia) society, which allow them to network with one another. In order to continue using this designation, holders of the CPM (Asia) qualification have to continue to be members of the AMF. To be a member of the AMF, individuals need only to be members of their respective national marketing associations of each country. Holders of CPM (Asia) may be required to fulfill annual continuing professional development efforts.

How Can You Become A Certified Professional Marketer? Entry Requirements:

  1. A recognised university degree (or equivalent professional qualification) in marketing/business/commerce with two years of relevant marketing experience.
  2. A local Polytechnic diploma (or the equivalent) with two years of relevant marketing experience.

Those who do not have the above qualifications but have years of relevant marketing experience will be considered on a case-by-case basis. Successfully completed the CPM (Asia) Qualifying Examination, which covers the following subjects: Basic Modules

  1. Marketing Research.
  2. Marketing Communications.
  3. Marketing Strategy.

Compulsory Modules

  1. Asia Business.
  2. Asia Marketing Management.

Exemptions For Prior Academic Achievements and Work Experience  No exemptions will be granted for Asia Business and Asia Marketing Management. All candidates must sit for these two papers. Preparatory courses for the qualifying examinations are typically conducted at the respective National Marketing Associations of each country. For Singapore, qualifying examinations are conducted by the Marketing Institute of Singapore Training Centre. Exemptions from Basic Modules  Applicants should possess the following qualifications to be eligible:

  • Bachelor’s degree in Business or Commerce, majoring or specialising in Marketing with 5 years marketing experience.
  • Bachelor’s degree in Marketing or other marketing specialisations with 5 years marketing experience.
  • Master’s degree with the relevant subjects completed and passed with 3 years marketing experience.
  • Post-graduate, Graduate or Professional Diploma in Marketing with 5 years marketing experience.
  • Diploma in Marketing (with a minimum of 5 subjects) and at least 5 years marketing experience.

Module / Study aids  An overview of the CPM curriculum: CPM-flow  

Asia Business

Objectives Contents
Understand how the technological, political-legal and socio-cultural environment has an impact on the business practices of firms in the Asia market Appreciate the relationship between business and government in the Asia nations Analyze the business and economic interactions of the various Asia nations and the regionalization and globalization of their state and private sector enterprise 1. Overview of Business in the Asia Region 2. The Technological, Economic, Political-Legal, and Socio-Cultural Environment in the Asia Region 3. Digitalization and The New Asian Market 4. Digitalization and The New Face of Competition and Customers in Asia 5. Management Practices in the Asia Region 6. Government and Business in Asia Region 7. Internationalization of Asian Companies

Past Exam Questions (Old Syllabus)

Asia Marketing Management

Objectives Contents
Identify and define key problems in marketing case studies Conduct comprehensive situational analyses relevant to the problems Formulate and evaluate appropriate courses of action to solve the problems Forward specific recommendations Substantiate their position with pertinent qualitative and quantitative analyses Prepare and present appropriate marketing case reports. 1. Marketing Transformation in Asian Context 2. The Marketing Environment 3. The Core Essence of Marketing Management 4. Brand Management 5. Marketing Management in Action 6. Marketing Management in digital era

Past Exam Questions (Old Syllabus)

Marketing Research

Objectives Contents
Understand the proper use of various research techniques Design efficient and effective research programs that provide solutions to stated objectives; Apply the research results to see the managerial implications; and Understand the utilization of digital technology to improve data gathering, analysis and reporting in Asian context. 1. Marketing Research Introduction 2. Research Design 3. Secondary versus primary research 4. Exploratory (qualitative), descriptive (quantitative) and causal (quantitative) research design 5. Qualitative Research Techniques 6. Quantitative Research Techniques 7. Sampling 8. Data Analysis and Reporting 9. Applications 10.New  Research Trends in Asia

Marketing Strategy

Objectives Contents
Identify similarities and differences among various Asia countries that have implications for a firm’s marketing strategies Understand the different stages of progress the Asia countries are in, and hence, the applicability of various marketing strategies to each market Apply marketing strategy to deliver unique value to target segment(s) 1. The Glorecalization Mindset in Marketing 2. Analyzing the External Environment in the Asia Region 3. Marketing Strategy Development 4. Services Marketing 5. Marketing Strategy Implementation and Evaluation

Marketing Communications

Objectives Contents
Understand the impact of the culture (values and lifestyles) on consumer attitudes towards various marketing communication tools Understand the shifting customer path in digital era and its impact on marketing communication objectives and strategies Plan and manage communications programs at both the national and regional levels; Manage integrated online and offline marketing campaign. 1. Consumer Behavior and IMC 2. Strategy and Program Alignment 3. The IMC Program Design 4. Elements of the IMC (Promotion Mix): -Above-the-line campaign -Below-the-line campaign -Digital and social media campaign 5. IMC Program Evaluation and Control

Examination Schedule 2017

The CPM Education Headquarters in Singapore is responsible for the registration and administration of the examinations for the two compulsory subjects of “Asia Business” and “Asia Marketing Management”. These examinations are held twice a year as follows:

Examination Dates                                                   Closing Date

24 & 26 October 2017                                                22 September 2017

24 & 26 April 2018                                                     22 March 2018

23 & 25 October 2018                                               20 September 2018

 

Main Reference

Title: Marketing for Competitiveness: Asia to The World! Authors: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan Publisher: World Scientific Publishing Publication: 2016 Language: English Hardcover: 304 pages   Fees

The fees for each candidate are as follow:

  • One-Time Registration Fee: USD100
  • Examination Fee Per Subject: USD30
  • Marking Fee Per Subject: USD20
  • CPM Status Application Fee: USD50

Please address cheque/bank draft to “MIS Training Centre”  For telegraphic transfer/GIRO, you may transfer the fees to the following account:

Name of Bank : The Development Bank of Singapore
Address: : 460 Alexandra Road #02-33/34 Alexandra Retail Centre Singapore 119963
Name of Bank Account : MIS Training Centre
Bank no. : 7171
Branch no. : 6
Account no. : 006-012442-9
Swift code : DBSSSGSG

The exact fees should be remitted and sender must bear any bank charges.

A candidate who is absent from the examination with valid reasons approved by the respective NMAs, is eligible to sit for the next April or October exam. The validity period is one year from the last registered exam. Absence from examination without notice will be treated as failure. Candidate must re-register for the examination. For further information, do contact the AMF Education Headquarters in Singapore: Marketing Institute of Singapore Training Centre 51 Anson Road #03-53 Anson Centre, Singapore 079904 Tel: +65 6327 7568 Fax: +65 6270 5762 Email: terence.chia@mis.edu.sg

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info@asiamarketingfederation.org

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