The Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, launched the first ever ‘Asia Marketing Excellence Awards’ in Thailand recently, with a total of 41 companies from around Asia vying for awards.
The “Asia Marketing Excellence Awards” was a concept introduced by the AMF to champion companies in Asia which stay ahead of the evolution of marketing in the modern era. Through this initiative AMF aims to encourage companies to view their customers not as mere consumers, but as human beings with minds, hearts and spirits, who are constantly on the lookout for solutions in a globalized environment.
A total of 41 Asian companies were nominated for awards and the final 12 candidates represented 7 nations, namely Sri Lanka, South Korea, Philippines, China, Thailand, Indonesia and Japan. The main awards on offer are the ‘Marketing Company of the Year’ and ‘Marketing 3.0’ awards, while there are many other awards in various categories.
The “Marketing Company of the Year” award recognises outstanding and innovative marketing strategies, tactics and values and how these elements resulted in sales growth, market share growth and net income growth over the past 3 years. The Marketing 3.0 Award will be presented to a company with a well defined corporate culture which is incorporated in its vision, mission and values and is reflected in its marketing strategies which specially consider the consumers’ need in mind, heart, and spirit. This award of excellence includes marketing strategies which address consumer demands for collaborative, cultural and spiritual marketing approaches and are reflected in the growth of market share, volume and net income.
The Judging Panel for the awards is headed by Eminent Professor, Chief Advisor of Bangladesh Brand Forum and Chairman of Marketing Society of Bangladesh, Dr. Syed Ferhat Anwar, and includes other professionals from AMF member countries. Dr. Syed Ferhat Anwar is a Professor at the Institute of Business Administration (IBA) and Founding Director of the Kotler Centre for Marketing Excellence at the University of Dhaka. He has over 25 years of international teaching experience and has published more than 50 publications in international and national journals as well as 3 books.
Five committees have been formed to overlook the project headed by renowned members of AMF, together with the able support of its Secretary General, Mr. Masaaki Ishibashi. The Nominations Committee is headed by Mr. Roger Wang (Marketing Institute of Singapore), Category Heads Committee by Ms.Yayu Javier (Philippine Marketing Association) and Mr. HendraWarsita (Indonesia Marketing Association), Finance & Sponsorship Committee by Mr.Boojong Kim(Marketing Society Of Korea), Marketing Committee by Mr. KalanaRathnayake(Sri Lanka Institute of Marketing) ,Production & Staging Committee by Mr. HendraWarsita (Indonesia Marketing Association) and Judges Committee by Mr. Syed Ferhat Anwar(Marketing Society of Bangladesh).
The gala awards ceremony will be held at the luxurious Ritz Carlton in Indonesia on 9th October 2015. The awards will be given away by AMF Honorary Fellow and ‘Father of Modern Marketing’, Prof. Philip Kotler, who is the leader of marketing professionals in Asia, together with the AMF President, Takuya Goto of Japan Marketing Association.
Asia Marketing Federation is the networking body of marketing associations in Asia. Originally founded in 1991 as the Asia Pacific Marketing Federation (APMF) and was renamed as Asia Marketing Federation in 2007. AMF has a critical mission as the premier regional body which effectively promotes the interests of marketing in Asia in general and strengthens the Asian marketing fraternity. Its member countries include Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Sri Lanka, Taiwan and Thailand. At present, the federation’s President is Mr. Takuya Goto (Japan), who is a well respected corporate leader. Vice Presidents are Ms. Gwen Albarracin (Philippines) and Mr. Rohan Somawansa (Sri Lanka), who are also the co-chairs for the Asia Marketing Excellence Awards.
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