The Third Journal – Asia Marketing Federation (AMF)

The future of marketing: Revisit professor philip kotlers insight on his 92nd birthday in Dhaka with Asia Marketing Federation

Somchat Visitchaichan, Ph.D. or Dan — Tue, 31 Dec 2024 06:44:59 +0000

On this momentous occasion, Professor Kotler and Pak Hermawan Kartajaya (AMF Patron and Chairman of the Committee) unveiled their new book titled ‘Entrepreneurial Marketing,’ and Professor Kotler delivered a special presentation on the ‘Future of Marketing.’ This brief article aims to provide you with a strategic lens on how marketing is evolving and what the future might look like from Kotler’s personal perspective and his insights. Notwithstanding this the writing reflects the author’s personal interpretation of Professor Philip Kotler’s experiences and conclusions about the future of marketing and summarizes key insights of his presentation.

Do subjective norm religiosity, halal literacy, halal certification and attitude towards halal product influence purchase intention of korea instant noodles

Soraya Triesly Lessy &Lina Salim — Tue, 31 Dec 2024 06:44:59 +0000

There are many regulations and laws governing the consumption of diet and food, especially animal products in relation to religion. Islam is associated with halal. Indonesia, as the largest consumer of halal products, reached a total consumption of halal products in 2019 worth US $144 billion (Global Islamic Economic Report, 2020). Indonesia ranks in the top 10 countries in several sectors. Indonesian Law No. 33 of 2014 (UU, 2014) addresses “halal product guarantees” with the aim of protecting the Muslim community and providing legal certainty regarding halal certificates as proof of a product’s compliance (Law, 2014). However, not all products circulating in Indonesia are guaranteed to meet these standards, especially imported food. Often, the information on product packaging does not clearly indicate whether the product is halal or prohibited. With the development of technology, instant food products have been created and produced. Various types of instant food products, both domestic and imported, including instant noodles, are available in Indonesia. Despite not being a part of Indonesia’s culinary culture, instant noodles have become a popular food choice, especially among young people (Top Brand Awards, 2020). In 2020, instant noodle consumption in Indonesia reached 14.260 million servings, marking a 7.46% increase from 2019. This makes Indonesia the second-largest consumer of instant noodles after China (World Instant Noodles Association, 2022).

SCG Marketing 3.0

Tue, 31 Dec 2024 06:44:59 +0000

To elevate the quality of life today and pass on a better world for future generations, SCG takes its duties and responsibilities toward growing business alongside building a strong society and sustainable environment seriously. The Company has incorporated the Environmental, Social and Governance (ESG) into its business operations at the national, ASEAN, and international levels and collaborated with all sectors to push forward the ESG 4 Plus target developed by SCG, encompassing “Set Net Zero – Go Green – Reduce Inequality- Embrace Cooperation” with adherence to fairness and transparency under its brand promise Passion for Better.

With the Passion for Better, there are four ways of working to deliver experiences to all stakeholders as Customer Centric – put customers at the heart of business, Solution First – delivering value and meet benefit to meet stakeholder’s expectations, Leading the Way – be the first or fast mover to differentiate with value added offering, Advancing Community – conduct business that concern quality of life, society and environment. These lead to SCG strategy as Marketing 3.0 under 3C framework or 1) Customer/Consumer 2) Community and 3) Culture

Are we ready for marketing 5.0? A question to micro entrepreneurs

Dr. Mohd Farid Shamsudin & Dato Sharifah Mohd Ismail — Tue, 31 Dec 2024 06:44:59 +0000

Kotler recently introduced his new Marketing 5.0. He defines Marketing 5.0 as the use of technology tailored to generate, convey, and increase value across the customer experience. Although it appears rather straightforward, it has much more than meets the eye. It is critical to recognise that Marketing 5.0 addresses challenges that extend well beyond what was previously believed to be the realm of the marketing discipline. That is why digital marketing investment has been expanding gradually over the past several years – customers demand an increasing number of features. are already actively utilising Artificial Intelligence (AI) or any similar technology.

For instance, it is feasible to utilise AI to do predictive research of prospective purchasing and even existing consumers’ shopping behaviours to generate viable solutions for acquiring new ones. This type of study does not require a large deal of human interaction. It results in significant cost savings in addition to excellent outcomes. That is one simple example of how technology influences marketing practice in general.

Table for two-challenges for change through onigiriaction

Ichika Cho, Akiko Murata, Yasuhiko Kono — Tue, 31 Dec 2024 06:44:59 +0000

When you purchase TABLE FOR TWO healthier options in cafeterias, restaurants, and stores, an extra 20 Japanese yen of the price is donated to providing school meals for children in need throughout the world. 2008, the year after TABLE FOR TWO was established, was the year that corporate metabolic syndrome health checkups became mandatory in Japan. The social trend for companies to pay attention to the health of their employees helped TABLE FOR TWO to expand. The TABLE FOR TWO program, which encourages healthy eating habits in developed countries while delivering school meals to children in developing countries, was particularly well received by Japanese corporate employees as a two-in-one program that allows them to casually contribute to society by eating lunch and at the same time become healthy.

The TABLE FOR TWO program began with healthy options in the corporate cafeterias and expanded to include healthy drinks in vending machines and healthy products in stores and supermarkets and so on. The unique feature of TABLE FOR TWO program is that it can be applied as much as you like, depending on your ideas.

TV never dies! Distrupt yourself before being distrupted

Charkrit Direkwattanachai — Tue, 31 Dec 2024 06:44:59 +0000

We need to professionally manage this new normal, starting with selfacceptance that our business will never get away from the change. Media business happens to be another industry that has been significantly affected by this impact. The approaching technology revolutionized the way people consume media as well as their interest and lifestyle. When technology improves dramatically, it changes media receivers from traditional devices to a greater extent of mobile equipment. There have been numerous concerns that new media will hijack traditional ones, and traditional media platforms will be forever eliminated as audience will shift their consumption of news, information, and entertainment from terrestrial TV and radio to different devices that are smarter.

Impact of perceived risk on female consumers online purchase intention: Empirical evidence from online apparel retail market in Sri Lanka

Rathnasiri, M.S.H., Chathurangani, J.K.R.S., De Silva, W.V. & Dewasiri, N.J. — Tue, 31 Dec 2024 06:44:59 +0000

The e-retailing environment has changed drastically due to evolving online purchasing patterns (Zhang et al., 2019). With internet-connected devices and easy access to internet connection facilities, consumers prefer to purchase online to fulfil their requirements, such as movie tickets, flight tickets, apparel products, beauty products, and grocery items (Ariffin et al., 2018). Among all product categories, apparel products played a leading role in e-retailing within the past decades (Zhang et al., 2019). According to Statista (2021), the fashion industry is considered the most considerable B2C e-commerce activity, with US $ 752.5 billion in global volumes in 2020, and it is estimated to reach US $ 1164.7 billion in 2025.

When considering the Sri Lankan context, there were 10.90 million internet users in January 2021 (Datareportal, 2021). Approximately 34.11% of Sri Lankans had internet access by 2019 (Statista, 2021). United Nations Conference on Trade and Development (2020) expressed that over half the population in highincome countries engage in online shopping compared to low-middle-income countries, where their proportion of online shopping was only 5% of the total population. Also, the adoption rate of online shopping is high in developed countries rather than in developing countries (Pentz et al., 2020). The retail apparel sector in Sri Lanka is showing rapid development because people intend to follow and be updated with the latest and trending fashions (De Silva & Herath, 2019). Most of the traditional apparel retailers have expanded their business into online platforms and also Sri Lankan consumers have switched very slowly from traditional retail stores to online platforms (De Silva & Herath, 2019).

C-Suites executives and the case for soft skills

Quazi M. Ahmed — Tue, 31 Dec 2024 06:44:59 +0000

Now, it may surprise those in C-Suite in Bangladesh to know that getting a job as a CEO in a large global company today is no longer all about industry expertise and financial savvy alone. Research conducted by Joseph Fuller, a professor of management practice and a co-chair of the Project on Managing the Future of Work at Harvard Business School and his colleagues confirms what companies are really seeking are leaders with strong social skills—something popularly known as ‘soft skills. These researchers analysed nearly 5,000 job descriptions for C-suite roles from a database of a global headhunting firm. What is their explanation for this trend? Here are the main reasons: business operations across the board are becoming more complex and technology-centred, workforce diversity is growing faster than anyone could imagine, and companies are facing increased public scrutiny than ever before. These conditions actually call for leaders who are adept communicators, relationship builders, and peopleoriented problem solvers. To succeed in the future, the research argues, aspiring CEOs and other C-level executives will need to focus on those skills and not only the traditional skills in business and financial operations.

Why and how the ceos and top management should make supply chain a central focus

Ejajur Rahman — Tue, 31 Dec 2024 06:44:59 +0000

Supply chain management includes planning and management of all stages that are involved directly or indirectly in fulfilling customer requests.

Top leaders who know about the supply chain operation and its strengths, weaknesses, threats, and opportunities grow leadership that inspires the management team, helps overcome obstacles and drive change management more effectively in the organization to create much-needed competitive advantage.

Covid-19 has put Supply Chain in the spotlight like never before. With such disruption, almost every company were forced to realign their supply chains in the new normal. And with recent Russia’s assault on Ukraine, the world has changed in a fundamental way, and it is not expected to return to normal in the near future. Due to the war, significant pressure points have been created, from supply chain dislocation to shortages of key materials and soaring costs for components and shipping, coming on top of pandemic lockdowns and US-China tensions.

Business under BOP conditions: A theatre approach

Dr. Syed Muntasir Mamun — Tue, 31 Dec 2024 06:44:59 +0000

Jung and Freud both have contributed greatly to the understanding of human buying behaviours and patterns arising thereof. But in the emergent fiasco of lifting the flood of information, there is an increasing tendency to specialise insights into specific buying behaviours into compartmentalised visions of the future. With the advent of the era of information technology and 4IR – what appears to have dropped out of focus is a comprehensive and strategic approach towards conceptualising and executing business decisions in the milieu of a wider and deeper array of the strategic sphere. Subject matter over-specialisations have contributed to a fragmentation of the business mind instead of articulating a more coherent vision in line with the foundational constructs underwriting the business environment. When we look at the more prominent failures and follies of even the more advanced markets, and the often-irrational behaviours of the markets themselves, we see a serious dearth of a deeper assessment of the foundations of the ecosystem sustaining the individual businesses or for that matter necessitating the existence of the markets themselves.