The Fifth Journal

Does the Perceived Ease of Use Moderate the Influence of Perceived Security, Perceived Trust, and Enjoyment on Adoption of Cash-on-delivery (Cod) of E-commerce Platform?

Does the Perceived Ease of Use Moderate the Influence of Perceived Security, Perceived Trust, and Enjoyment on Adoption of Cash-on-delivery (Cod) of E-commerce Platform?

The use of e-commerce platforms and cash-on-delivery (COD) payment methods has become an integral part of daily life. This study aims to determine the effects of perceived security, perceived trust, and enjoyment on the adoption of COD, with perceived ease of use as a moderating factor. Primary data were collected from 240 respondents using a purposive sampling method. Six hypotheses were tested in this study: three were accepted, while the remaining three were rejected. The results of the data analysis revealed that perceived security, perceived trust, and enjoyment have a significant impact on the adoption of COD. However, perceived ease of use did not moderate the relationships between perceived security, perceived trust, enjoyment, and the adoption of COD.

Jennifer Estella | Lina Salim |

jenniferestella21@gmail.com | lina.salim@atmajaya.ac.id *corresponding author MANAGEMENT PROGRAM. UNIVERSITAS KATOLIK INDONESIA ATMA JAYA

About Author
jenniferestella21@gmail.com | lina.salim@atmajaya.ac.id *corresponding author MANAGEMENT PROGRAM. UNIVERSITAS KATOLIK INDONESIA ATMA JAYA
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