The Certified Professional Marketer CPM (Asia), is the highest recognition for marketers who have attained a competent level of academic and practical understanding of marketing in the Asia region. 

Certified by the Asia Marketing Federation (AMF) the certification designation demonstrates that you are a professional.   The certification announces your professional competency, the achievement of the high standard of experience, knowledge, and conduct to your employer, clients or customers, and to your peers in the marketing profession in Asia.

Benefit of CPM

– Achievement –

Not all who engages in marketing will gain a certification, marking this an accomplishment

– Recognition –

CPM (Asia) professionals will get a frameable personalized certificate and the privilege of using the CPM (Asia) designation on your letterheads and business cards

– Knowledge –

Certification will improve the value of your understanding of marketing in the Asian region

– Leadership –

Through certification, you demonstrate adherence to continuous improvement and high standards of professionalism

-Professionalism-

Your value will be increased as the status signifies to others you have high level of professionalism

Be part of the CPM community

More than one thousand marketers have been certified in many Asian countries. They come from multinational cooperation to local small- and medium-size enterprises. Successful candidates are members of the CPM (Asia) society which allows them to network with one another.   In order to continue using this designation, holders of the CPM (Asia) qualification have to continue to be members of AMF.  To be a member of the AMF, individuals need only to be members of their respective national marketing associations of each country. Holders of CPM (Asia) may be required to fulfill annual continuing professional development efforts

How Can You Become A Certified Professional Marketer?

Entry qualifications

  1. A recognized university degree (or equivalent professional qualification) in Marketing/Business/Commerce with two years of relevant marketing experience.
  2. A local Polytechnic diploma (or the equivalent) with two years of relevant marketing experience 

Those who do not have the above qualification but have years of relevant marketing experience will be considered on a case by case basis. Successfully completed the CPM (Asia) Qualifying Examination, which covers the following subjects. 

Three Basic Modules

  1. Marketing Research
  2. Marketing Communications
  3. Marketing Strategy

Two Compulsory Modules

  1. Asia Business
  2. Asia Marketing Management

Exemptions for the Prior Academic Achievements and Work Experience

No exemptions will be granted for Asia Business and Asia Marketing Management.  All candidates must sit for these two papers.  Preparatory courses for the qualifying examinations are typically conducted at the respective National Marketing Association of each country.  Qualifying examinations are conducted by the Marketing Institute of Singapore (MIS). Exemptions from Basic Modules Applicants should possess the following qualifications to be eligible

  • Bachelor’s degree in Business or Commerce in majoring or specializing in  Marketing with 5 years of marketing experience.  
  • Master’s degree with the relevant subjects completed and passed with 3 years of marketing experience 
  • Post Graduate, Graduate, or Professional Diploma in Marketing with 5 years of marketing experience.
  • Diploma in Marketing (with a minimum of 5 subjects) and at least 5 years of marketing experience

Overview of the CPM Curriculum

Two Compulsory Modules

Asia Business

Objectives

Understand how technological, political, legal, and socio-cultural environment has an impact on the business practices of first in the Asia market Appreciate the relationship between business and government in the Asia nations.  Analyze the business and economic interactions of the various Asia nations and the recognization and globalization of their state and private sector enterprises. 

Contents

  • to be updated 

 

Asia Marketing Management

Objectives

Identify and define key problems in marketing case studies.  Conduct comprehensive situational analyses relevant to the problems.  Formulate and evaluate appropriate courses of action to solve the problems.  Forward specific recommendations.  Substantiate their position with pertinent qualitative and quantitative analyses.  Prepare and present appropriate marketing are reports.

Contents

  1. Marketing Transformation in Asian Context
  2. The Marketing Environment 
  3. The Core Essence of Marketing Management
  4. Brand Management
  5. Marketing Management in Action
  6. Marketing Management in the Digital era

 

Three Basic Modules

Marketing Research

Objectives

Understanding the proper use of various research techniques.  Design efficient and effective research programs that provide solutions to stated objectives.  Apply the research results to see the managerial implications, and understand the utilization o digital technology to improve data gathering, analysis and reporting in the Asian context. 

Contents

  1. Marketing Research – introduction
  2. Research Design 
  3. Secondary versus primary research
  4. Exploratory (qualitative), descriptive (quantitative) and causal (quantitative) research design
  5. Qualitative Research Techniques
  6. Quantitative Research Techniques
  7. Sampling
  8. Data Analysis and Reporting
  9. Applications for analysis
  10. New Research Trends in Asia 

Marketing Strategy

Objectives 

Identify similarities and differences among various Asia Countries that have implications for a firm’s marketing strategies. Understand the different stages of progress the Asia countries are in, and hence, the applicability of various marketing strategies to each market.  Apply marketing strategy to deliver unique value to the target segment(s). 

Contents

  1. The Globalization Mindset in Marketing 
  2. Analyzing the External Environment in the Asia Region
  3. Marketing Strategy Development
  4. Services Marketing 
  5. Marketing Strategy Implementation and Evaluation 

 

Marketing Communications

Objectives

Understanding the impact on the culture (value and lifestyles) on consumer attitudes towards various marketing communication tools.  Understand the shifting customer path in the digital era and its impact on marketing communication objectives and strategies.  Plan and manage communication programs at both the national and regional levels.  Manage an integrated online and offline marketing campaign. 

Contents

  1. Consumer Behaviour and IMC
  2. Strategy and Program Alignment
  3. The IMC Program Design
  4. Elements of the IMC (promotion Mix) – Above the line campaign – Digital and social media campaign
  5. IMC program evaluation and control 

Examination Schedule

The CPM Education Headquarters in Singapore is responsible for the administration of the examinations for the two compulsory subjects of “Asia Business” and “Asia Marketing Management”.  For the three basic modules, every National Marketing Association is responsible for the administration.  These examinations are held twice a year in January and October.  Registration can be made through National Marketing Association.