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The mission of the AMF Journal is to further enhance AMF in its role as the premier regional marketing body through publishing and sharing of marketing knowledge by relevant parties and AMF NMAs


To propagate the theory and best practice of marketing in Asia


To further develop a body of knowledge, of the art and science, of marketing theory and practice
To increase the regional network of marketing thought leaders and help liaise with other international, national and local organizations for complementary purposes
To provide a meaningful platform for marketing professionals to discuss and keep abreast of marketing developments and trends.
To further promote effective local, regional and global marketing practices, through sharing of relevant marketing knowledge and practices