
Held on 14 November, the 2025 AGM gathered industry leaders to review progress, set future directions, and explore new opportunities. A key highlight of the event was the signing ceremony with The Chartered Institute of Marketing (CIM), establishing a collaborative pathway for enhanced professional development and regional impact.
The meeting also marked an important milestone with the official launch of the AMF 5th Journal, showcasing research insights, case studies, and thought leadership from marketing experts across the region.

