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How Stakeholder Pressures Affect Csr Engagement Of Chinese Small And Medium-sized Enterprises In Ethiopia?

How Stakeholder Pressures Affect Csr Engagement Of Chinese Small And Medium-sized Enterprises In Ethiopia?

This study aims to investigate the relationship between stakeholder pressures and corporate social responsibilities (CSR) endeavors of Chinese small and medium-sized enterprises (SMEs) in oversea emerging markets. Four top managers from four different Chinese firms in Ethiopia are carefully selected for the deep interview. This interview results shows that oversea Chinese SMEs at least have CSR awareness to meet the requirement of compliance. Although Ethiopia have low pressure from government and media, Chinese SMEs are likely to facilitate more CSR endeavors in both symbolic and substantive to benefit local community and meet the requirements from organization itself. However, Chinese SMEs are chronically deficient in doing the public relations though their CSR practices are far better in terms of substance as well as breadth.

The relationships between companies’ stakeholder pressures and CSR implementations have been extensively studied in recent years. The literature on CSR to date has generated important insights into different and distinctive enterprises’ stakeholder pressures that are influenced by corporate decisions and influence CSR practices. For instance, Berman, et.al. (1999) and Henriques & Sadorsky (1999) have suggested that firms face pressures from four major stakeholder groups: community stakeholders, regulatory stakeholders (governments and legislatures), organizational stakeholders, and media. More recently, Kassinis and Vafeas (2006) have empirically shown that varying stakeholder characteristics and the dependencies associated with them are related to varying levels of the organization’s environmental engagement as well as environmental performance. However, Marquis & Qian (2014) showed that listed firms’ responses to stakeholders’ pressures have decoupling risk by adopting symbolic rather than substantive actions, because the ownership of the enterprises or background of CEO.

Despite these findings, the relationship between stakeholder pressures and different dimensions of CSR is not consistent under different theoretical perspectives (Klassen & Whybark, 1999; Majumdar & Marcus, 2001; Tang, et al., 2015; Marquis & Qian, 2014). Different stakeholder groups inherently have different levels of resources and expectations, and thus they may affect corporate CSR engagement in the business practices. Meanwhile, corporations in different countries and different industries might interpret and implement CSR in different ways, due to varying cultural and institutional characteristics. What is more, most of the existent discussions about the influences of different stakeholder groups on CSR are made under the context of developed economies or with large, listed firms, and the CSR of small and medium-sized enterprises (SMEs), and/or those on emerging markets are still underexplored…

Semma Tiruneh Shiferaw, Dalu Fang, Xiaoling Guo

Business School, University of International Business and Economics. Beijing 100029, PR China
[email protected] (S. Shiferaw),
[email protected] (D. Fang),
[email protected] (X. Guo)

About Author
Business School, University of International Business and Economics. Beijing 100029, PR China
[email protected] (S. Shiferaw),
[email protected] (D. Fang),
[email protected] (X. Guo)
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