The Third Journal

Sustainable marketing practices – grameenphone

Sustainable marketing practices – grameenphone

On 26th March 1997, our Honorable Prime Minister Sheikh Hasina made the first call from Grameenphone mobile network to Laily Begum owning a mobile connectivity situated in one of the villages like many in Bangladesh. That call was not just one of millions calls today, that was a message from the premier of the government and signifies something profound. That call was a message to the world how a service can build a sustainable society by bringing in real empowerment to the people who really need it. Going to root of removing inequalities while empowerment and freedom are in question. That was the start of Grameenphone being part of Telenor Group, a Norwegian Telecom giant in which the empowerment of societies was deeply ingrained.

25 years have passed, our technology and network infrastructure has evolved from 2G, 3G to 4G and even 5G trials are actively ongoing. Grameenphone has grown to have more than 84 Mn customers, but what remain unchanged is Grameenphone’s commitment and passion towards empowering societies and people of Bangladesh. While the business grows our responsibility tocreate more value for our customers, shareholders and the greater society remains our top priority. Since its early years of operation, Grameenphone has its unique way to be with the society and people’s heart not only with its amazing service that empowers and also its strong ties with every historic moment, every cultural event and everything that is precious to the people of Bangladesh. It has connected to the roots of the history & culture of Bangladesh with its many creative initiatives starting from liberation war, through the book of ‘compilation of letters’ from 1971, “ Ekattor-er Chiti; victory day, mother language day and sponsored the national cricket team consistently for 10 years as a constant support to the nation in good times or bad till it went up to the international level. Grameenphone has always intended to inspire the people by rejuvenating the patriot in every Bangladeshi and drive inclusive development of people of all genders, color, sector who can hum to the same song “Ekti Bangladesh!” GP believes it is this spirit within every Bangladeshi that inspires us to dream big and achieve success. Cholo Bangladesh theme was created by Grameenphone to highlight Bangladesh’s success across diverse sectors. Be it our enthralling cricket, young students who are tomorrow’s leaders, grueling workforce contributing to the economy, our footsteps towards a digital Bangladesh, a booming RMG sector. Grameenphone is a constant supporter of the passion within every Bangladeshi, the patriotism that can motivate each person to achieve great things for the Nation! We believe that the power of connectivity & technology combined with the passion within can change people’s lives and can help them realize their dreams.

Yasir Azman

CEO, Grameenphone Ltd.