Marketing Society of Korea

MASOK (Marketers Society of Korea) is a group of executives and executives responsible for marketing at the corporate front. Since its founding in 1999, it has promoted information exchange and mutual exchange through marketing conferences, educational projects, breakfast seminars, and social events. It is a non-profit corporation affiliated with the Ministry of Commerce, Industry and Energy that provides support, future preparation, and the experience of ‘live marketing in the field’ to juniors.

ORGANIZATION STRUCTURE

NMA's Contact

Manager: Jungmin Lee, [email protected], 82-2-3014-0008

Website : https://www.masok.or.kr/

Dongwon Systems Hoengseong Factory Tour and Fall Picnic 2024

The association member company field trip and fall picnic was held on October 19, 2024 at the Dongwon Systems factory located in Hoengseong, Gangwon-do and Hoengseong Lake.

Dongwon Systems’ Hoengseong factory, where Seo Beom-won is the CEO, completed its second factory this year, showing off its status as a mecca for domestic packaging materials production.

Despite being closed on Saturday, CEO Seo Beom-won and factory manager Bae Jeong-tae directly explained the factory equipment and packaging material production process.

In particular, during the factory tour that day, the company gave an easy-to-understand briefing on Aseptic aseptic filling technology, which is Dongwon Systems’ cutting-edge core technology, as ‘an eco-friendly, low-carbon technology that fills sterilized contents in a sterile environment + a manufacturing method that contains the taste, flavor, and nutrition of a beverage.’ .

Next, members toured a factory equipped with an automated system and were able to see why Dongwon Systems has grown to become the No. 1 packaging company in the country.

After the factory tour, members had a lunch of delicious Hoengseong Korean beef and enjoyed the pleasure of a picnic by walking the 5-course trail around Hoengseong Lake, which is famous for its beautiful scenery.

September Magic Seminar 2024

VIG CEO Lee Cheol-min, a new member of the Korea Marketers Association, gave a September seminar lecture on the topic “Why and how do private equity funds succeed?” in the Korea Research seminar room on September 19th.

CEO Cheol-min Lee explained in detail the current status of the PEF (private equity fund) market and investment structure based on the case of VIG Group.

In particular, CEO Lee’s detailed explanation of the process of establishing an SPC (special purpose company for investment management) answered questions about private equity funds.

In addition, the investment case of the beauty lens company ‘Star Vision’ made us realize that the private equity fund market is a market where marketing is maximized.

Korea Marketers Association Conference 2023 “Live AI Marketing”

On November 8, 2023, the conference “Living AI Marketing” hosted by the Korea Marketers Association was held in the Chamber of Commerce and Industry conference room.

From a marketer’s perspective, the theme of the conference was vivid AI that makes it easy to understand and access changes in the marketing market due to the emergence of generative AI, marketers’ ways to use AI, and use cases.

As a detailed topic, Kim Ji-hyun, Vice President of SK Management and Economic Research Institute, gave a keynote lecture on ‘Changes in the marketing market that Gen.AI will bring’, and Tech Frontier CEO Han Sang-ki gave the first part of the lecture on ‘How marketers use AI’.

In Part 2, Mind AI Executive Director Byeong-hee Son, Wider Planet Co-CEO Su-dong Jeong, and Hyundai Department Store Communications Chief Yong-cheol Jeong each gave examples of AI use in marketing, including AI system construction and service, AI and big data combined marketing, and AI copywriter Lewis.

In addition, for those who attended, there was a drawing of generous prizes prepared by member companies such as Im Seong-jae’s Scotty Cameroon putter, De’Longhi fully automatic coffee machine, Yada Cosmetics, Amway health gift set, Celltrion red ginseng gift set, and Sechsmith outerwear.