The Founders
In January 27, 1954, the Philippine Marketing Association was born in the minds of 15 men and women determined to develop marketing into a science
Conrado P. Angeles, Marcela M. Baldoz, Agustin Tan Bibiana, Anastacia de Castro, Antonio R. de Joya, Pancracio Estayo, Cirilo S. Honorio, Remigio M. Kalalang, Emilio M. Maceda, Jose R.L. Orosa, Manuel S. Rustia, Teofilo P. Sison, Sr., Nathaniel Tablante, C.C. Unson, Sr., and Santiago Yap.

Theirs was a vision simple and clear. To create awareness on the power of marketing in business, industry and the academe, both here and abroad.

1954 – 1964
1954 – Manuel S. Rustia
1955 – Anastacio de Castro
1956 – 1959 – Cecilio H. Penson
1960 – Dominador R. Ambrosio
1961 – 1962 – Jose R.L. Orosa
1963 – 1964 – Emilio Maceda

1965 – 1973
1965 – Noel J. Araneta
1966 – Anacleto T. del Rosario
1967 – Jose P. Magsaysay
1968 – 1970 – Rodolfo P. Olivares
1971 – Santiago T. Robles
1972 – Vicente C. Dinglasan
1973 – Cornelio P. Mapa

– First ASPAC Regional Marketing Conference, 1964
– First National Marketing Conference, 1966
– First publication of “Marketing Age”, 1966
– First Speakers’ Bureau for campuses
– PMA chapters formed in Cebu, Makati and Quezon City
– First Philippine Marketing Association Nat’l Council, 1969
– First National Marketing Week, 1971

On the occasion of its Silver Anniversary, Philippine Marketing Association launched the Agora Awards Program for outstanding contributions to Philippines Marketing. And the leaders all stood to the occasion.

The Presidents
1974 – Renato S. Esguerra
1975 – Herminio A. Astorga
1976 – 1977 – Ernesto G. Rosales
1978 – Marie Lou Santiago
1979 – Agustin R. Bengzon
1980 – Virgilio S. Cruz
1981 – Manuel R. Medina
1982 – Gregorio Araneta II
1983 – Isabelita S. Palanca

– PMA Silver Anniversary, 1979
– First Agora Awards program, 1979
– First Past President’s Council
– Establishment of Philippine Marketing Development Foundation, Inc. 1983

Marked by turbulent economic and political upheavals, the PMA embraced the 80s with an equality trailblazing passion to improve the practice and teaching of Marketing and further develop the professional growth of the marketing man and woman.

1984 – 1993
– First National Collegiate Marketing Conference
– First out-of-town location of the 20th & 21st NMC (in Baguio), 1989
– Establishment of the Marketing Institute of the Philippines, 1989
– Revival of Marketing Week in 1989
– Establishment of Community Affairs Committee
– First one-year marketing course of HS graduates with full scholarship for Philippine Marketing Association members, 1990
– First Agora Lecture Series in 1991
– PMA/PSRC Research Grant, 1991
– Establishment of Ten Outstanding Marketing Students and three Outstanding Marketing Associations (TOSMA &TOMAS)
– Launch of the Agora Book, 1992
– Formal entry of the Philippine Marketing Association to the APMF as one of the founding members
– Philippine Marketing Association 3-in-1 Membership Card System

Passing the reins of the association were some of the BRIGHTEST AND YOUNGEST Movers and Shakers

Expectations ran high as Philippine Marketing Association entered its 40th year of influence in Philippine Marketing in the comfort of its new office. World class marketing became a standard of excellence, as the Association sought to learn, improve and share its experiences with the global community and its stories of success and compassion to communities at home.

The Presidents
1984 – Bernardo D. Pacheco
1985 – Cora S. Doloroso
1986 – Murine D. Distor
1987 – Felix M. Lao & Felicito O. Guba
1988 – Sandy P. Pagulayan
1989 – 1990 – Maximo S. Joaquin, Jr.
1991 – Josiah L. Go
1992 – Leopoldo S. Viola
1993 – Erlinda B. de Guzman

1994 – 2006
– Philippine Marketing Association at 40 Ruby Anniversary
– Moved top condo-office in Cityland 10 Tower 1
– Launch of Certified Professional Marketers program
– First 2 Filipino PMAers passed the CPM program, 1995
– Formation of the World Marketing Federation in Bangkok, 1995
– Tie ups with local international affiliates, 1996
– Participant in Russian Marketing Conference, 1998
– Philippine Marketing Association launched for worldwide franchise, 1998
– Asia Pacific Marketing Federation conference participated in by 12 countries, 1999
– First televised Agora Awards, 1999
– Community affairs – rescue at Cherry Hills disaster, 1999
– Member-get-Member program
– 1st Stratmark Lecture in Manila, 2001
– Close relationship with DTI and other agencies
– Philippine Marketing Association activities with PGMA

The last several years of Philippine Marketing Association was blessed with the talent and hands-on experience of the industry’s cream of the crop.

The Presidents
1994 – Pearl K. Gonsalves
1995 – Amado A. Malacaman, Jr.
1996 – Jose Jesus F. Roces
1997 – Edmundo Q. Quiocho
1998 – Bienvenido S. Policarpio
1999 – Teodora M. Marasigan
2000 – 2001 – Jose Jesus F. Roces
2002 – Ma. Victoria E. Añonuevo
2003 – Dr. Leonardo R. Garcia
2004 – Joselito B. Ortega
2005 – Donald Patrick L. Lim
2006 – Tomas C. Banguis, Jr.
2007 – Frederick Alegre
2008 – Alexader L. Flores
2009 – Mylene R. Sazon
2010 – Aniceto B. Fontanilla
2011 – Ma. Veronica H. De Torres
2012 – Gwen C. Albarracin
2013 – Vicente S. Reyes
2014 – Yayu E. Javier
2015 – Henry S. Tenedero
2016 – Pinky T. Yee
2017 – 2018 – Arlene P. Martinez
2019 – Mary Faith B. Abaño
2020 – 2021 Lucien C. Dy Tioco

Today, after 6 memorable decades, we have become what we have dreamed of. Our mission and goals have shown us the way.

We have surpassed the odds… we have transformed the industry, and created a profession like no other.

Together, we have made the Philippine Marketing Association an institution of marketing excellence and an uncompromising engine of change in the industry.