Sri Lanka Institute of Marketing

The Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan Marketers, which was founded in 1970 and subsequently incorporated by an act of Parliament in 1980, recognizing it as the National Body for Marketing and a ‘not-for-profit’ organization.

With a strong mandate to uplift the Marketing profession in Sri Lanka, we have over the years positioned and elevated the Marketing profession by conducting many national level events and projects. SLIM is governed by a Council of Management and an Executive Committee headed by a President and comprising of professionals from numerous industries in an honorary capacity. We take pride in organizing national level events which form a pivotal part of the annual corporate calendar.

With the vision of leading the nation’s efforts towards economic prosperity and the mission of establishing Marketing as the driving force to enhance business and national value, SLIM actively promotes Marketing as the driving force which enhances business and national value alike.

SLIM unfolds many important national level events annually such as the SLIM Brand Excellence Awards in recognition of brands on a national level, SLIM – Nielsen People’s Awards with the true representation of the pulse of the people, NASCO (National Sales Congress), making a revolution in the structure and platform of Sales Management in Sri Lanka, Marketing Roks, which prepares the younger generation to face the challenges of the corporate world with greater confidence, dedication and integrity, the Effie Awards, covering the effectiveness of Advertising and ‘Gamata Marketing’, aiming to identify and uplift SMEs’ in the rural areas along with the tool of Marketing in order to enhance the value proposition of their final products and their living standards.

VISION
“TO LEAD THE NATION’S EFFORTS TOWARDS ECONOMIC PROSPERITY.”

MISSION
“TO ESTABLISH MARKETING AS THE DRIVING FORCE, WHICH ENHANCES BUSINESS AND NATIONAL VALUE.”

OBJECTIVES
– To contribute within the area of our professional competence, to the economic growth of the country.

– To foster the development, growth and wider acceptance of Marketing as a key management function.
– To provide a professional forum for our membership.
– To advise and assist in the formation, implementation and appraisal of national policies on any matter connected with Marketing, both within Sri Lanka and abroad.
– To suggest and promote legislative action in the sphere of Marketing to serve the best interest of the country.
– To promote, maintain and uphold professional and ethical principles and standards in the practice of Marketing in Sri Lanka.

Organization Structure

Executive Committee 2024 - 2025

NMA's Contact

# 94, Ananda Rajakaruna Mawatha, Colombo 01000, Sri Lanka.
T: +94 112 675 000
F: +94 112 681 660
E: [email protected]
W: www.slim.lk

SLIM 54th Annual General Meeting

SLIM 53rd Annual General Meeting

The Sri Lanka Institute of Marketing (SLIM) elected Mr. Chinthaka Perera as the 45th President in its 53rd year along with the Council of Management and Executive Committee for the year 2023/2024. Immediate Past president Mr. Nuwan Gamage officially stepped down and handed over the reins to Mr. Chinthaka Perera.

Mr. Perera is the Director – Sales of Hemas Pharmaceuticals (Pvt) Ltd, which is a leading importer and distributor of pharmaceutical, surgical and diagnostics, consumer health and animal health products in Sri Lanka. Hemas Pharmaceuticals is a member of the Hemas Group of Companies, which is one of Sri Lanka’s most respected corporate entities with a history spanning over 70 years. He has over 25 years of experience in Sales and Marketing.

The 53rd Annual General Meeting of the Sri Lanka Institute of the Marketing was held on 29th March 2023 at the Kingsbury Hotel Colombo, Sri Lanka.

Launch of SLIM Leading Liyo – Leadership Development Programme Episode 2

SLIM’s ‘Leading Liyo - Leadership Development Programme is an initiative of the sustainability arm of the Institute and it comes under the UN SDG 5: Gender Equality. The initial stage of the programme being a panel discussion, which was the first of its kind of panel discussion in the history of SLIM, started in the year 2020 and continued for two consecutive years and will be continued in future as well. It was an eye opener for the second phase of the ‘Leading Liyo’ initiative. The second stage was an extension of the panel discussion to a ‘Leadership Development Programme’ dedicated specifically to aspiring women leaders. The first episode of the programme was started in 2021 with 50 corporate females.

Considering the high demand for the programme SLIM decided to open Episode 2 of the ‘Leading Liyo - Leadership Development Programme’ for 100 endeavouring women from both private and public sectors to join the programme and be groomed and mentored by a well-qualified Resource Panel representing different fields and industries. The Programme aims at empowering and guiding women leaders to take on corporate leadership roles in their respective fields locally or beyond.

SLIM successfully launched the second episode of the ‘Leading Liyo – Leadership Development Programme’ on 25th August 2022 at the Taj Samudra Hotel, Colombo, Sri Lanka.

Leading Liyo Panel Discussion 2022

Celebrating the cultural, social, economic, and political achievements and contribution of women in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM) conducted a panel discussion themed ‘Gender Equality for a Future-Ready Sri Lanka’ under its women empowerment initiative ‘Leading Liyo’ in celebrating the International Women’s Day. In line with the institute’s vision, SLIM embarked on the initiative ‘Leading Liyo’ to accelerate economic participation of women in Sri Lanka, and this is the third consecutive year of this initiative.

Despite many efforts over the years, from education to employment, a significant gender inequality exists that demands continuous attention. Leading Liyo initiative aims to bridge the gender gap in the corporate world and promote gender equality at workplaces. This initiative encourages women to move forward and take on the leadership mantle.

Panel discussion was held on 8th March 2022 at the at the Monarch Imperial, luxury dining and convention center located in Colombo, Sri Lanka.

SLIM 52nd Annual General Meeting

The Sri Lanka Institute of Marketing (SLIM) elected Mr. Nuwan Gamage as the 44th President in its 52nd year along with the Council of Management and Executive Committee for the year 2022/23. Immediate Past president Ms. Thilanka Abeywardena officially stepped down and handed over the reins to Mr. Nuwan Gamage.

Mr. Gamage is the Head of Corporate Affairs and Communications at Arinma Holdings (Pvt) Ltd Colombo, Sri Lanka and a past Honorary Vice President of SLIM. He has over 20 years of experience in a plethora of fields including infrastructure development, cosmetics, beauty, fashion, and education. He has vast expertise in strategic marketing, brand management, digital marketing, international marketing, corporate communication, and sustainability.

The 52nd Annual General Meeting of the Sri Lanka Institute of the Marketing was held on 29th March 2022 at the Kingsbury Hotel Colombo, Sri Lanka.

SLIM DIGIS 2.1

For the third consecutive year we launched the SLIM DIGIS 2.1. This is one of the most highly anticipated digital award ceremonies in the country, where we reward companies that have made great strides in the digital marketing arena in Sri Lanka and have contributed significantly to the digital marketing sector. Despite the challenges faced in terms of restrictions imposed with the pandemic we received a record-breaking 147 entries. This year we have introduced two new award categories which are ‘Best response to COVID-19’ and ‘Best use of Data’ to recognize the efforts taken by Digital Marketing professionals to ensure business continuity and take the Digital Marketing space to the next level.

The event was held on 25th January 2022 at the Monarch Imperial, luxury dining and convention center located in Colombo, Sri Lanka.

SLIM NASCO Awards 2021

The National Sales Congress (NASCO) is a premier event in Sri Lanka which aims to recognize the efforts and performance of sales professionals who have conquered the toughest of challenges and displayed immense potential. SLIM NASCO recognizes and rewards the remarkable Sales Professionals of Sri Lanka for their achievements as the only National Sales Awards in the country.

This year SLIM NASCO celebrated its 20th year and for the first time in its history carried out the first round of judging online. SLIM NASCO has evolved over the years, emerging as a prestigious sales awards event in the country and serves as a motivational tool to inspire sales professionals to optimize their skills and enhance their capacity.

The Grand Finale of the 20th edition of the SLIM NASCO was held on 08th February 2022 at the Monarch Imperial, luxury dining and convention center located in Colombo, Sri Lanka.

SLIM Brand Excellence 2021

SLIM Brand Excellence 2021 was conducted for the 20th year with a record breaking of 128 entries and 82 brands. This is a prestigious event that rewards and recognizes brands for their performance excellence. The award ceremony was held under the theme “Beyond the Next Frontier” in recognition of the importance of rewarding businesses for their perseverance and strength during these unprecedented times.

The Blueprint and Entry Kit underwent changes in 2021 enhancing the clarity of the terms and conditions of submitting entries making the process simpler for applicants. Over the years SLIM has encouraged and nurtured best practices in branding and elevated local brands to international standards, thereby augmenting the overall image of Sri Lanka’s marketing industry.

With over 500 participants, the event was held on 9th February, 2022 at Monarch Imperial, the luxury dining and convention center located in Colombo, Sri Lanka.

EFFIE Awards 2021

Sri Lanka’s Effie Awards is a highly anticipated award ceremony which is celebrated by Advertising Agencies and Marketers both locally and globally as the most distinguished honour in the industry. As a result of the restrictions imposed with the COVID-19 pandemic we were unable to conclude the awards for 2019 and 2020. Therefore, this was considered a bumper year, where the entries doubled, reaching a record-breaking number of 241 and it was a challenging task for the jury to judge two years of good work that this industry has produced.

The 12th Award Ceremony was concluded successfully on 15th February 2022 at the Monarch Imperial, luxury dining and convention center located in Colombo, Sri Lanka.