Marketing Association of Thailand

Historical Background

Founded in 1966, Marketing Association of Thailand (MAT) is strongly determined to develop marketing professionals, ranging from businesspeople, marketeers, entrepreneurs, marketing academics and university students nationwide majoring in marketing to create the society of ‘avid marketeers’ with high degree of expertise and pride in the profession.

Today MAT has grown and is now ready in all aspects to develop, promote, and lift up the standard of Thai marketeers to the international standard through a number of channels including:

– Increasing competitiveness, both locally and globally, of businesspeople, marketeers, sales strategists, and entrepreneurs in all industries
– Collaborating with academic institutions and organizations in providing marketeers with opportunities for self-improvement and sharing opinions, as well as giving advice to those who wish to pursue a career in marketing
– Coordinating with local and international organizations to organize marketing training courses
– Being the pivot of members’ idea exchanges and the source of information about the global marketing trends

Organization Structure

NMA's Contact

Marketing Association of Thailand
Lumpini Tower, 14th floor, 1168/21, Rama IV Rd., Tung Mahamek, Sathorn, Bangkok 10120

Contact:
M.R. Sudhipanee Yukol
Executive Director

E: sudhipanee@marketingthai.or.th
w: www.marketingthai.or.th

Marketing Association Reaffirms Role as a Marketing Accelerator

The Marketing Association of Thailand (MAT), led by Dr. Buranin Batanasombat, President of the Association, summarized its key activities over the past year and reaffirmed its commitment to serving as a "Marketing Accelerator" - driving marketing to become a crucial national strategic force.
The association encourages marketers to "look beyond sales, think deeper than strategies, act with more intention than just advertising, and stand firmly and sincerely for their brand values."

Throughout 2024, the Association has evolved from being merely a platform for discussion into a driving force for knowledge-building, offering tools, skills, and networks necessary for marketers at all levels. This includes hosting relevant, real world activities, intensive learning forums, and diverse
professional community connections.

MAT also developed seminar programs to empower marketers of all ages, from young professionals in the J-MAT program to senior executives in the MAT CMO Council. Over 8,000 participants joined various activities and seminars, underscoring the Association's significant role in advancing Thailand's marketing sector.

In 2025, MAT will continue to strengthen Thai marketers' regional competitiveness by working with the Asia Marketing Federation (AMF), aiming to position Thailand as a regional marketing hub.
Emphasis will be placed on nurturing the next generation of marketing leaders who are prepared to navigate fierce competition and trade battles. The Association also seeks to promote the concept of Social Marketing to support sustainability across economic, social, and environmental dimensions.

Thailand Marketing Day 2023

Thailand Marketing Day is the premier marketing conference in Thailand, renowned for its focus on showcasing the latest trends and movements in the industry.

Esteemed Thai top management and marketing experts converge to share invaluable insights and expertise. This influential event provides a powerful platform for industry professionals to stay abreast of cutting-edge marketing strategies, fostering business growth.

With over 300 on-site attendees and 2,000 online participants annually, it remains a widely attended and impactful conference in the country.

This year, Thailand Marketing Day will be organized in conjunction with The World Marketing Forum (WMF), focusing on a unified theme in both international and local contexts.

Thailand Marketing Day 2022

Thailand Marketing Day" is Thailand's premier annual marketing conference, featuring consumer insights, marketing practice and business trends from renowned sources.

The 2022 hybrid event was held on March 2nd, 2022 at the Renaissance Bangkok Ratchaprasong Hotel, with over 1,500 participants online and in person.

Marketing Award of Thailand

“MAT Award of Thailand” is Thailand’s biggest marketing campaign competition, organized annually by Marketing Association of Thailand (MAT) with the following objectives:

• To support the use of marketing concepts, principles, strategies and tactics to meet marketing/business objectives and solve issues for organizations.
• To use marketing as a tool in improving society and creating changes sustainably.
• To support new marketing innovations that yield positive and tangible results.
• To recognize Thai marketeers who bring marketing initiatives and pride to their respective organizations and country, setting good examples and cases that will take Thailand’s marketing industry to another level.

The 2022 award ceremony was held on March 2nd, 2022 at the Renaissance Bangkok Ratchaprasong Hotel as part of the Thailand Marketing Day Event.

The launch of "MAT CMO Council"

On March 30th, 2021 Marketing Association of Thailand launched "MAT CMO Council" a genuine network of Thailand's top leading marketeers at S31 Hotel Bangkok.

This quarterly event aims to provide an interactive forum for the exchange of ideas and experiences, crystallizing their wisdom in order to further develop and elevate Thailand's marketing industry on both knowledge and integrity aspects.