Jung and Freud both have contributed greatly to the understanding of human buying behaviours and patterns arising thereof. But in the emergent fiasco of lifting the flood of information, there is an increasing tendency to specialise insights into specific buying behaviours into compartmentalised visions of the future. With the advent of the era of information technology and 4IR – what appears to have dropped out of focus is a comprehensive and strategic approach towards conceptualising and executing business decisions in the milieu of a wider and deeper array of the strategic sphere. Subject matter over-specialisations have contributed to a fragmentation of the business mind instead of articulating a more coherent vision in line with the foundational constructs underwriting the business environment. When we look at the more prominent failures and follies of even the more advanced markets, and the often-irrational behaviours of the markets themselves, we see a serious dearth of a deeper assessment of the foundations of the ecosystem sustaining the individual businesses or for that matter necessitating the existence of the markets themselves.
