sustainable marketing practices-grameenphone

Sustainable marketing practices – grameenphone

On 26th March 1997, our Honorable Prime Minister Sheikh Hasina made the first call from Grameenphone mobile network to Laily Begum owning a mobile connectivity situated in one of the villages like many in Bangladesh. That call was not just one of millions calls today, that was a message from the premier of the government and signifies something profound. That call was a message to the world how a service can build a sustainable society by bringing in real empowerment to the people who really need it. Going to root of removing inequalities while empowerment and freedom are in question. That was the start of Grameenphone being part of Telenor Group, a Norwegian Telecom giant in which the empowerment of societies was deeply ingrained.

business under bop conditions-a theatre approach

Business under BOP conditions: A theatre approach

In the long arc of time, there have been many forms of business and marketingstarting with pure and unadulterated sales to organised marketing (and sales) and then to relationships and direct-from-the-web and from mail orders to Omni-channels – as is being currently contemplated. As human societies become progressively more conscious about the underlying traits and characteristics of human actions and, consequently of human interactions, the ideas associated with business and marketing have evolved commensurately.

impact of perceived risk on female consumers online purchase intention-empirical evidence from online apparel retail market in sri lanka

Impact of perceived risk on female consumers online purchase intention: Empirical evidence from online apparel retail market in Sri Lanka

There were more than five billion internet users in the world in 2021, which is a 1300% growth compared with the year 2000, and Asia accounted for 53.4% of the total number of internet users in the world population (Internet World Stats, 2021). However, the internet penetration rate in Asia is 63.8% (Internet World Stats, 2021). The recent development of the Internet has completely changed business operations (Hwang & Choe, 2019).

table for two-challenges for change through onigiriaction

Table for two-challenges for change through onigiriaction

In our world of 7.5 billion, 800 million suffer from hunger while another 2 billion suffer from obesity and other health-related issues due to unhealthy eating. TABLE FOR TWO is a non-profit organization established in Japan in 2007. Its goal is to right the global food imbalance and improve the health of people in both developing and developed countries

SCG marketing 3.0

SCG Marketing 3.0

SCG is the ASEAN leading business conglomerate that has sustained stable growth well into its 110th year, thanks to its business resilience focusing on development and investment in digital technology, enabling the Company to drive its innovative products, services, and solutions to meet the diverse application needs of consumers and the rapidly-changing market conditions as well as deal with crisis situations promptly.