Posts in category: The Third Journal

The goal of this study is to determine the effect of subjective norm, religiosity, halal literacy, and halal certification on purchase intention by attitude towards halal product as the mediation. The research object is Korean instant noodle which is related to halal issue. Empirical data collection was carried out using the non-probability method with purposive sampling technique with 345 respondents consisted of 60% women and 68% aged 18 years. 8 hypotheses were proposed, and 4 hypotheses were accepted. The research result shows that halal certification has direct and indirect effect on purchase intention. Subjective norm and religiosity have no direct effect on purchase intention but have indirect effect on purchase intention by attitude towards halal products as a mediator. Meanwhile, halal literacy has no significance in direct and indirect effect on purchase intention.

SCG is the ASEAN leading business conglomerate that has sustained stable growth well into its 110th year, thanks to its business resilience focusing on development and investment in digital technology, enabling the Company to drive its innovative products, services, and solutions to meet the diverse application needs of consumers and the rapidly-changing market conditions as well as deal with crisis situations promptly.

Business’s routines throughout the world have been completely disrupted as a result of the coronavirus outbreak. The pandemic primarily altered our traditional marketing and changed the approach to business.

In our world of 7.5 billion, 800 million suffer from hunger while another 2 billion suffer from obesity and other health-related issues due to unhealthy eating. TABLE FOR TWO is a non-profit organization established in Japan in 2007. Its goal is to right the global food imbalance and improve the health of people in both developing and developed countries

It is frequently heard from different market assessments that technology improvement will change just how we live and totally shift the way we work forever. This sounds true, but it is not the end of this old world.

There were more than five billion internet users in the world in 2021, which is a 1300% growth compared with the year 2000, and Asia accounted for 53.4% of the total number of internet users in the world population (Internet World Stats, 2021). However, the internet penetration rate in Asia is 63.8% (Internet World Stats, 2021). The recent development of the Internet has completely changed business operations (Hwang & Choe, 2019).

As you know, the letter C here stands for chief and the leaders who hold C-level positions are considered the most powerful and influential members of an organisation. These executives set the company’s strategy, make higherstakes decisions and ensure the dayto-day operations align with fulfilling the organisation’s strategic goals.

Creating a Competitive Advantage has remained the main agenda for Supply Chain Management. The Sooner the CEOs and top management focus on re-imagining their supply chains and aligning all parts and relationships of it to match the competitive priorities of the business, the better.

In the long arc of time, there have been many forms of business and marketingstarting with pure and unadulterated sales to organised marketing (and sales) and then to relationships and direct-from-the-web and from mail orders to Omni-channels – as is being currently contemplated. As human societies become progressively more conscious about the underlying traits and characteristics of human actions and, consequently of human interactions, the ideas associated with business and marketing have evolved commensurately.

Even the best of initiatives run the risk of going south for the lack of a good strategy. While the significance of strategic outlook in taking macro-level decisions has been emphasized in the corporate literature of the developed nations, its relevance to sustainable business or economic growth is yet to be fully appreciated in developing countries.