Even the best of initiatives run the risk of going south for the lack of a good strategy. While the significance of strategic outlook in taking macro-level decisions has been emphasized in the corporate literature of the developed nations, its relevance to sustainable business or economic growth is yet to be fully appreciated in developing countries.
Sustainable marketing practices – grameenphone
On 26th March 1997, our Honorable Prime Minister Sheikh Hasina made the first call from Grameenphone mobile network to Laily Begum owning a mobile connectivity situated in one of the villages like many in Bangladesh. That call was not just one of millions calls today, that was a message from the premier of the government and signifies something profound. That call was a message to the world how a service can build a sustainable society by bringing in real empowerment to the people who really need it. Going to root of removing inequalities while empowerment and freedom are in question. That was the start of Grameenphone being part of Telenor Group, a Norwegian Telecom giant in which the empowerment of societies was deeply ingrained.

