There are many regulations and laws governing the consumption of diet and food, especially animal products in relation to religion. Islam is associated with halal. Indonesia, as the largest consumer of halal products, reached a total consumption of halal products in 2019 worth US $144 billion (Global Islamic Economic Report, 2020). Indonesia ranks in the top 10 countries in several sectors. Indonesian Law No. 33 of 2014 (UU, 2014) addresses “halal product guarantees” with the aim of protecting the Muslim community and providing legal certainty regarding halal certificates as proof of a product’s compliance (Law, 2014). However, not all products circulating in Indonesia are guaranteed to meet these standards, especially imported food. Often, the information on product packaging does not clearly indicate whether the product is halal or prohibited. With the development of technology, instant food products have been created and produced. Various types of instant food products, both domestic and imported, including instant noodles, are available in Indonesia. Despite not being a part of Indonesia’s culinary culture, instant noodles have become a popular food choice, especially among young people (Top Brand Awards, 2020). In 2020, instant noodle consumption in Indonesia reached 14.260 million servings, marking a 7.46% increase from 2019. This makes Indonesia the second-largest consumer of instant noodles after China (World Instant Noodles Association, 2022).
The Third Journal
Do subjective norm religiosity, halal literacy, halal certification and attitude towards halal product influence purchase intention of korea instant noodles
Do subjective norm religiosity, halal literacy, halal certification and attitude towards halal product influence purchase intention of korea instant noodles
Soraya Triesly Lessy &Lina Salim
Soraya Triesly Lessy
Was born in Bogor (married), graduated food technology degree Pelita Harapan University and Magister Manajemen (with GPA 3,96 out of 4.00) from Atma Jaya Catholic University of Indonesia (AJCUI).. Currently working as an Export & Import Supervisor based in Jakarta. Skilled in sea import/ export declaration to ensure goods clear customs and strong support business development on creating new suppliers and customers.
Lina Salim
Is associate professor from Atma Jaya Catholic University of Indonesia (AJCUI) since 1 December 1989. She graduated Management degree from faculty economics & business AJCUI, MBA (in marketing) from University of Dallas, MA (in business economics) from Western Illinois University, and Ph.D. (marketing) Northern Malaysia University. Previously held three administrative positions which were Head of Study Program for Undergraduate (4 years) and post-graduate (1 year) and Vice Rector for Collaboration, Marketing & PR, Legal, Business Development (4 years). Her research interest is in (global) marketing, consumer behavior, retailing, services marketing.
Was born in Bogor (married), graduated food technology degree Pelita Harapan University and Magister Manajemen (with GPA 3,96 out of 4.00) from Atma Jaya Catholic University of Indonesia (AJCUI).. Currently working as an Export & Import Supervisor based in Jakarta. Skilled in sea import/ export declaration to ensure goods clear customs and strong support business development on creating new suppliers and customers.
Lina Salim
Is associate professor from Atma Jaya Catholic University of Indonesia (AJCUI) since 1 December 1989. She graduated Management degree from faculty economics & business AJCUI, MBA (in marketing) from University of Dallas, MA (in business economics) from Western Illinois University, and Ph.D. (marketing) Northern Malaysia University. Previously held three administrative positions which were Head of Study Program for Undergraduate (4 years) and post-graduate (1 year) and Vice Rector for Collaboration, Marketing & PR, Legal, Business Development (4 years). Her research interest is in (global) marketing, consumer behavior, retailing, services marketing.