This article is based on observation and experience of the author. The purpose of this article is to promote sharing of knowledge rather than keeping knowl- edge in silos. The article purports, that this be undertaken by the member nations of AMF to build the repository of knowl- edge of Asia Marketing Federation (AMF) through blending of local and global knowledge and ensuring effective dissem- ination. The article further stresses on globalization of knowledge rather than focusing on creation of silos. The impor- tance of appropriate use of technology to drive effective dissemination and thus, democratization is emphasized. The article provides a guideline for the leader- ship of AMF to ensure creation of a better world, where one can breathe peace and cherish the real meaning of humanity, through proper democratization and globalization of knowledge.
