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AMF Journal 2025_page-0083

Born Digital, Built Different: Understanding and Building for Generati...

The Fifth Journal
AMF Journal 2025_page-0075

Investigating Consumer Barriers Toward Intention to Adopt Mobile Payme...

The Fifth Journal
AMF Journal 2025_page-0064

The Influence of Integrated Marketing Communication Elements on Custom...

The Fifth Journal
AMF Journal 2025_page-0052

Does the Perceived Ease of Use Moderate the Influence of Perceived Sec...

The Fifth Journal
AMF Journal 2025_page-0040

More Than Exercise: Relational Meanings Of Mobile Fitness App Use Amon...

The Fifth Journal
AMF Journal 2025_page-0026

Strategic Alignment Of Marketing Technology: A Conceptual Framework Fo...

The Fifth Journal
AMF Journal 2025_page-0018

Reimagining The Role Of Marketers In The Age Of Ai: An Urgent Call To ...

The Fifth Journal
AMF Journal 2025_page-0008

Marketing 6.0 And Human-centric Leadership: Lessons From Global And So...

The Fifth Journal
dimensions of customer relationship management driving loyalty among b2b customers

Dimensions of Customer Relationship Management Driving Loyalty Among B...

The Second Journal
store image, product characteristics of limited-edition shoes, perceived value and purchase intention of premium local brand shoes

Store Image, Product Characteristics Of Limited-edition Shoes, Perceiv...

The Second Journal

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World Marketing Forum 2025

Mount Lavinia Hotel 100 Hotel Road, Dehiwala-Mount Lavinia, Sri Lanka., Colombo

World Marketing Forum 2025 was successfully held on 12–13 November 2025 in Colombo, Sri Lanka, uniting marketing experts and enthusiasts from across Asia and beyond under the theme “Reimagining Marketing: […]

AMF Annual General Meeting 2025

Bandaranaike Memorial International Conference Hall (BMICH) Bauddhaloka Mawatha, Colombo 07, Sri Lanka, Colombo

AMF Annual General Meeting 2025 AMF Annual General Meeting 2025 AMF Annual General Meeting 2025 Held on 14 November, the 2025 AGM gathered industry leaders to review progress, set future […]

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