The World Marketing Forum (WMF) is an exclusive annual event hosted by the Asia Marketing Federation (AMF) for global marketing professionals. The WMF-4 is hosted by the AMF-spearheaded by the Philippine Marketing Association (PMA). The central theme is The Marketing Wars: Episode 6.0 and Beyond, The Force Marketing Awakens: The Strategic War for Excellence.

World Marketing Forum (WMF) aims to promote ongoing discussion on the latest development in marketing and sharing of global best practices. With only around 500+ invitees from academia, business, and government, the event is free-to-attend due to non-for-profit collaboration with some of the world’s prominent figures and organizations.