History of HKIM
Hong Kong Institute of Marketing (HKIM) was founded on 12th November 1982. It is the ONLY non-profit making and independent professional body for marketers of Hong Kong. In its several years of history, professional marketers across various business fields and disciplines join as members of HKIM.

HKIM has been active in promoting marketing practices and issues in Hong Kong. It is also a promoter of marketing expertise, standards, ethics and knowledge through its activities, training and education programmes.

HKIM is a Founding Member of Continuing Professional Development (CPD) Alliance and the Asia Marketing Federation.

Scope Of Services
HKIM offers a wide range of activities and training for members and non-members. For activities details, please visit our Events Calendar.

Seminars and workshops
HKIM organises seminars and workshops on a wide range of topics regularly for members to keep updated with the latest marketing trends and techniques. Speakers are all experts from the relevant fields, providing inspirational information for professional marketing practice.

Symposia and conferences
HKIM also organises symposia and conferences. These are large-scale seminars where a number of expert guest speakers will be addressing a theme of topical marketing interests.

Visits
To enhance members’ appreciation of the practice and application of theories and knowledge, HKIM organises visits to offer participants with real life experiences. Through observing how tasks are performed in different businesses, members will develop a wider exposure and nurture new ideas.

Corporate Training
HKIM offers corporate training to companies on marketing approaches to business management. Over the years, we have been delivering short executive up-date courses as well as longer general staff training programmes.

Collaboration
We welcome proposals from speakers on specific seminar topics, sponsors of symposia and ideas and suggestions for visits.

Mission
HKIM is committed to become the most significant force in Marketing in Hong Kong representing marketing professionals with the aim of establishing, fostering and promoting a high standard of professionalism, excellence and ethical integrity in the practice of marketing. 

Objective 
In pursuit of marketing excellence, HKIM aims

1. To act as a leader and unified force of marketing professionals for fair marketing practices, in collaboration with businesses, industries, the education sector, government and NGOs.
2. To provide a platform to facilitate learning and sharing of marketing knowledge, and for fostering excellence in professional marketing practices.
3. To offer programmes and activities that will promote and uphold standards, practice and ethical integrity of marketing.
4. To establish benchmarks and make awards in recognition of marketing excellence and contributions to the local community.