The Japan Marketing Awards were established on the occasion of the 50th anniversary of the Japan Marketing Association.
The Japan Marketing Association selects projects that have achieved remarkable results based on a comprehensive and careful marketing plan as the Grand Prize winners, and also identifies outstanding projects in specific fields as the Encouragement Prize winners, thereby enhancing the significance of marketing.
The Selection Committee for the Japan Marketing Awards, which recognizes outstanding marketing activities in 2024, selected the “Hokkaido Ball Park F-Village Project” as the Grand Prix winner, five Encouragement Awards,
and three Regional Awards for the 16th Japan Marketing Awards from a total of 110 recommended projects.
The Hokkaido Nippon-Ham Fighters, together with Nippon-Ham and Dentsu, launched the “Hokkaido Ballpark Project” with their own ballpark at its core, taking advantage of the challenges posed by the existing ballpark. Under the slogan of “urban development with sports as its starting point,” the project shared a vision for the future from the consumer's perspective and promoted co-creation with many companies.
As a result, more than 150 companies have participated in the project, which is expected to attract approximately 3.4 million visitors in its first year of operation in 2023 and generate 840 billion yen in economic benefits over 10 years. This is a pioneering example of the stadium concept in Japan.
The runner-up, Koushi Chemical Industry, Sarufutsu Village, and TBWA HAKUHODO, focused on the scallop shell waste problem in Sarufutsu Village, Hokkaido, and developed the environmentally friendly “HOTAMET” helmet using waste materials. Using a new material that combines waste plastic and scallop shells, the company has created a product that is both sustainable and safe.
The product achieved approximately 14 times its sales target within two months of its launch, and is expected to recycle approximately 24 tons of seashells in its first year. The product has attracted worldwide attention and has been adopted as a special program for the 2025 Osaka-Kansai Expo.
