Marketers Society of Korea

MASOK (Marketers Society of Korea) is a group of executives and executives responsible for marketing at the corporate front. Since its founding in 1999, it has promoted information exchange and mutual exchange through marketing conferences, educational projects, breakfast seminars, and social events. It is a non-profit corporation affiliated with the Ministry of Commerce, Industry and Energy that provides support, future preparation, and the experience of ‘live marketing in the field’ to juniors.

ORGANIZATION STRUCTURE

NMA's Contact

Manager: Jungmin Lee, jm2lee@hrc.co.kr, 82-2-3014-0008

Website : https://www.masok.or.kr/

June Horse Seminar Highlights: Smart Inheritance & Gift Tax Strategies 2025

On June 19, the monthly Horse Seminar was held in the training room on the 4th floor of the Korea Research headquarters. The session featured a special lecture by Kim So-cheol, CEO of Tax Care and widely recognized as “Korea’s National Tax Accountant.”

A long-time member of the Horse community, CEO Kim delivered a lecture titled “Inheritance and Gift Solutions That Make Parents and Children Happy.” He emphasized the importance of basic tax literacy and advance planning, warning that failing to prepare could result in significant tax burdens later on.

Kim underscored that “a wise taxpayer makes early plans to reduce or avoid taxes related to inheritance and gifts.” He illustrated his points with real-world examples, including:

Gift tax exemptions for children living abroad
Tuition gift exemptions for grandchildren
Tax implications of loans between family members

To conclude the seminar, CEO Kim generously offered all attendees a free copy of his book, “Tax Care: Inheritance and Gift Solutions,” further supporting their understanding of the subject.

Kicking OFF 2025 : AI Market Trends Shared at Korea Research Seminar

The first seminar of the new year took place on February 20, 2025, at the Korea Research headquarters seminar room.

The session featured a keynote presentation by Kim Ji-hyun, Vice President of SK mySUNI, who shared insights on the latest trends and pressing issues in the global AI industry, as observed at CES 2025 in the United States. His talk, titled “2025 CES Review (AI Perspective),” explored the direction of AI innovation in a rapidly evolving market.

During his presentation, Vice President Kim outlined the technological evolution of AI in three key stages:

Reasoning AI,
Physical AI—represented by humanoid robots, and
Agent AI—the next-generation intelligent systems capable of autonomous action.

He delivered these concepts in a clear and approachable manner, making the content accessible to both technical and non-technical audiences.

Kim also addressed the growing conversation around “deep-seeking” regulations, a topic gaining significant attention in the AI space. He emphasized how these regulatory frameworks could influence the development of optimized AI models tailored to the specific needs of various industries and companies. Looking ahead, he noted that full-scale AI advancement is expected to accelerate in the near future.

Following the seminar, participants gathered for a dinner with Vice President Kim at Ilhyang, a local Chinese restaurant, where the discussion continued informally, with attendees engaging in further Q&A.

Marketers Society of Korea Conference 2024

The Marketers Society of Korea Conference 2024 was held on November 14th from 2 PM to 6 PM in the conference room on the 4th floor of COEX.

The theme of the 2024 conference is Present and future of Korean Wave marketing.

The first topic lecture was ‘The Future of the Korean Wave through the Flow of K-Pop Marketing’ by Ok Young-joo, head of Studio 2 of CJ ENM’s Music Contents Business Division.

The second topic lecture was ‘Amazon’s Perspective on K-Beauty Success Strategy’ by Shin Hwa-sook, CEO of Amazon Global Selling Korea.

Both of them filled the time and gave great lectures, so we had to delay the break by 10 minutes.

Next, SLL advisor Jeong Kyeong-moon spoke on ‘The rapid growth and crisis of K-drama’, Yoon Myeong-rang, head of Pulmuone Marketing Division, spoke on ‘K-food’s global growth and successful cases of food marketing’, and Silicon Two Vice President Son In-ho spoke on ‘The global spread of K-beauty and the role of Silicon Two’. Each gave a case presentation on the topic.

At the conference, where about 160 seats were filled in advance, marketers from various fields, including about 20 Masok members, filled the seats.

After the conference, a banquet was held at the Black Oakwood Branch in Gyeongbokgung Palace, attended by 24 members and speakers to celebrate the successful conference.

Dongwon Systems Hoengseong Factory Tour and Fall Picnic 2024

The association member company field trip and fall picnic was held on October 19, 2024 at the Dongwon Systems factory located in Hoengseong, Gangwon-do and Hoengseong Lake.

Dongwon Systems’ Hoengseong factory, where Seo Beom-won is the CEO, completed its second factory this year, showing off its status as a mecca for domestic packaging materials production.

Despite being closed on Saturday, CEO Seo Beom-won and factory manager Bae Jeong-tae directly explained the factory equipment and packaging material production process.

In particular, during the factory tour that day, the company gave an easy-to-understand briefing on Aseptic aseptic filling technology, which is Dongwon Systems’ cutting-edge core technology, as ‘an eco-friendly, low-carbon technology that fills sterilized contents in a sterile environment + a manufacturing method that contains the taste, flavor, and nutrition of a beverage.’ .

Next, members toured a factory equipped with an automated system and were able to see why Dongwon Systems has grown to become the No. 1 packaging company in the country.

After the factory tour, members had a lunch of delicious Hoengseong Korean beef and enjoyed the pleasure of a picnic by walking the 5-course trail around Hoengseong Lake, which is famous for its beautiful scenery.

September Magic Seminar 2024

VIG CEO Lee Cheol-min, a new member of the Korea Marketers Association, gave a September seminar lecture on the topic “Why and how do private equity funds succeed?” in the Korea Research seminar room on September 19th.

CEO Cheol-min Lee explained in detail the current status of the PEF (private equity fund) market and investment structure based on the case of VIG Group.

In particular, CEO Lee’s detailed explanation of the process of establishing an SPC (special purpose company for investment management) answered questions about private equity funds.

In addition, the investment case of the beauty lens company ‘Star Vision’ made us realize that the private equity fund market is a market where marketing is maximized.

Korea Marketers Association Conference 2023 “Live AI Marketing”

On November 8, 2023, the conference “Living AI Marketing” hosted by the Korea Marketers Association was held in the Chamber of Commerce and Industry conference room.

From a marketer’s perspective, the theme of the conference was vivid AI that makes it easy to understand and access changes in the marketing market due to the emergence of generative AI, marketers’ ways to use AI, and use cases.

As a detailed topic, Kim Ji-hyun, Vice President of SK Management and Economic Research Institute, gave a keynote lecture on ‘Changes in the marketing market that Gen.AI will bring’, and Tech Frontier CEO Han Sang-ki gave the first part of the lecture on ‘How marketers use AI’.

In Part 2, Mind AI Executive Director Byeong-hee Son, Wider Planet Co-CEO Su-dong Jeong, and Hyundai Department Store Communications Chief Yong-cheol Jeong each gave examples of AI use in marketing, including AI system construction and service, AI and big data combined marketing, and AI copywriter Lewis.

In addition, for those who attended, there was a drawing of generous prizes prepared by member companies such as Im Seong-jae’s Scotty Cameroon putter, De’Longhi fully automatic coffee machine, Yada Cosmetics, Amway health gift set, Celltrion red ginseng gift set, and Sechsmith outerwear.

june dinner seminar 2023

The dinner seminar by Marketers Society of Korea was held on Wednesday, 21st June 2023.

The June seminar will discuss how companies can utilize ChatGPT. And what about the future prospects of ChatGPT on industry and life from “Song & Partners”

Representative Song Jun-yong gave a presentation.