About IMM
The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. Formed under the Society’s Act 1979, the institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members. It is aimed to also provide a valuable platform for the exchange of marketing knowledge and information that is essential for networking purposes among marketing and other professionals. The Institute has received the guidance of five (5) Patrons since its formation. The Patron of IMM is the Minister of International Trade & Industry Malaysia.

Vision
The Institute’s vision is to be the only leading non-profit professional body for sales and marketing practitioners in the country.

Mission
As the national professional body for sales and marketing practitioners, IMM’s mission is to promote marketing as a philosophy of business, to enhance the professional standards of marketing practices and to be the leading centre for marketing in the region.

Roles and Functions
Institute of Marketing Malaysia is responsible for the promotion of efficient and effective marketing management practices in Malaysia, the administration of the Institute’s membership, the safeguard and advancement of its members’ interest, and the enhancement of the professional image of sales and marketing practitioners.

Activities
There are FIVE main activities of the Institute of Marketing Malaysia :

• Provide training and education
• Organize world-class Seminars
• Publication of the Institute’s official publication, “MARKETEER”
• Membership; and
• Social and Networking activities

Training and Education
Being a Training provider registered with Pembangunan Sumber Manusia Berhad (PSMB) since December 2006, IMM has organized several training programmes, seminars, conferences and workshops which are HRDF claimable under PSMB’s various schemes such as SBL, SBL-KHAS and others for the benefit of our members.

Many programmes have since been developed among which is the Certified Professional Marketer – CPM (Asia), the highest recognition of marketers who have attained competent level of academic and practical understanding of marketing in the Asia region. The professional status is conferred by Asia Marketing Federation (AMF) and is endorsed by the national marketing bodies in Asia. As a professional training provider, the Institute has also provided training and consultancy to over 10,000 entrepreneurs and business owners from various sectors and industries in the country.

World Class Seminars
It is IMM’s mission to further strengthen the role of the Institute as a Registered Training Provider with HRDCorp to bring the best to the industry in terms of Human Resource Development.

The Institute has brought in international trainers and speakers and conducted several public seminars from 2007 – 2020.

Some of our World-class speakers are Philip Kotler – World Marketing Guru, Ruth Stevens, Christopher Lovelock, Scott McKain, Scott Friedmann, Prasana Pereira, Joseph Baladi, Alan Stevens, Hermawan Kartajaya, and Kevin Abdulrahman.

These seminars have benefitted over 5000 participants from various industries and sectors.

CEO Talk series
IMM introduced its CEO Talk series in 2013 with the main objective of building an effective and winsome platform that woos members and inspire action to emulate the success stories from personal experiences and first-hand information shared by decision makers and current leaders from different businesses and industries in Malaysia. In addition, it also creates productive networking sessions and provides opportunity for participants to interact with the CEOs personally.

With support from our Corporate members and the industry, IMM has successfully organized 14 CEO Talks from 2013 to November 2018.

Membership
There are Six (6) categories of IMM membership and these are Corporate, Fellow, Ordinary, Associate, Student and Life Members. Currently, the Institute’s total membership strength is over 3,000 comprising the various categories of membership.

IMM’s Corporate Members comprise companies and organizations representing various industries such as banking, property and development, utilities, manufacturing, broadcasting as well as colleges and universities.

Benefits to be gained from becoming a member of IMM include:

• Enjoy special discount for seminars/conferences and other training and education programmes organized/endorsed by IMM and participate in our Professional Development Programmes.
• Network with Marketers and professionals at IMM’s events.
• Participate in other social-marketing activities to raise the professional standards and voice of Malaysian Marketers.
• Receive complimentary newsletter MARKETEER, which is published twice a year, with trends and tips on marketing and updates on IMM’s membership as well as news and photos on the Institute’s events and activities.

IMM continues to strengthen its membership base especially corporate and individual membership. We take every effort to ensure that we deliver the benefits to our members.

IMM’s Management and Operations
The management of the Institute of Marketing Malaysia is invested in a Council which is responsible for the financial and general affairs of the Institute. The Council Members are individuals representing various sectors and industries as well as academicians and entrepreneurs. The Council Members are elected at an Annual General Meeting of IMM for a Two-year Term and their services are on voluntary basis. The operation is based on income derived from membership fees, publication as well as training and education programs managed and provided by the Institute.

The office of the Institute is managed by full time / part-time staff responsible for all matters pertaining to membership, training, events, administration & finance as well as other special projects undertaken by the Institute.

International Affiliation
IMM is a member of the Asia Marketing Federation (AMF), a recognized body which was set up in 1991 and is now made up of eighteen (18) national marketing bodies from the Asia region.

Country members of AMF are Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Mongolia, Myanmar, Nepal, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable infrastructure for building businesses in the emerging borderless world.