Vietnam Marketing Association

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10 đường Mỹ Phú 1A, Quận 7, TP.HCM, Việt Nam

VNPR Awards 2025 – Honoring Sustainability in Vietnam’s PR & Communications

Ho Chi Minh City, May 14, 2025 – The VNPR Awards 2025, organized by the Vietnam Public Relations Network (VNPR), officially took place at IMC – M.Plex Studios & Theatre, with the attendance of Mr. Le Truong Hien Hoa – Deputy Director of the Ho Chi Minh City Department of Tourism, along with industry experts, business leaders, and outstanding individuals and organizations in the Public Relations and Communications (PR & Comms) sector.

Held biennially, the VNPR Awards is a special occasion for the professional community to honor outstanding individuals, teams, and exemplary campaigns, as well as the quiet efforts that have contributed to the growth of the PR & Comms industry in Vietnam.

With the theme “For the Future of Earth/Us,” VNPR Awards 2025 made a strong impression with the largest number of categories to date: 4 main categories with a total of 18 awards recognizing campaigns, organizations, and individuals. This reflects the robust and comprehensive development of the PR & Comms sector in Vietnam.

The 2025 judging panel brought together leading experts from international organizations such as the Global Alliance for Public Relations and Communication Management, the ASEAN PR Network, and the International Communications Consultancy Organisation (ICCO)—ensuring a highly professional and reputable awards season.

This year’s winners will also have the opportunity to be nominated by VNPR for prestigious regional and international awards, including The 5th ASEAN PR Excellence Awards and the World Public Relations and Communication Awards 2025.

NLU at 70: Shaping Personal Brands, Reimagining Nông Đạo Học in the AI Era

The event, jointly organized by Ho Chi Minh City University of Agriculture and Forestry (NLU), the Vietnam Marketing Association, and Nhân Humanity, attracted a large audience including students, lecturers, businesses, and experts from the fields of agriculture, forestry, and marketing.

This seminar is part of a series of events celebrating the 70th anniversary of NLU (1955 – 2025), aimed at helping lecturers, students, and learners understand the importance of building personal branding in the context of digital transformation and the rapid development of artificial intelligence (AI).

NLUeID Personal Brand – Opening AI Doors for Students
The program featured participation from prominent figures such as Assoc. Prof. Dr. Nguyen Tat Toan, Rector of NLU; Dr. Tran Dinh Ly, Vice Rector; and reputable speakers, experts, and entrepreneurs including Mr. Tran Hoang – Chairman of the Vietnam Marketing Association and Chairman of Nhân Humanity; Mr. Phan Chanh Duong – Economic expert; Dr. Tran Quy – Director of the Vietnam Institute for Digital Economy Development; Ms. Tran Tue Tri – Vice Chairman of Nhân Humanity; Ms. Hoang Thi Bich Thao – Chairwoman of Hoang Lam Company; and journalist Cong Vinh – Master of Psychology and Education, Vice Chairman of Nhân Humanity.

Ho Chi Minh City Awards the 2024 Golden Brand Title to 29 Enterprises.

The event was attended by Ms. Phan Thi Thang – Deputy Minister of Industry and Trade; Mr. Phan Van Mai – Chairman of the Ho Chi Minh City People's Committee, along with representatives from various city departments and agencies.

During the ceremony, Chairman Phan Van Mai congratulated the awarded enterprises, recognizing their continuous efforts and contributions to the city. He emphasized that the 5th edition of the “Ho Chi Minh City Golden Brand” award marks an important milestone—celebrating a journey of dedication and success. The award serves to acknowledge, honor, and promote the outstanding values that Golden Brand enterprises bring to the sustainable economic development of Ho Chi Minh City.

The event also honored enterprises that have consistently won the award over the years. These enhancements aim to uphold objective and professional evaluation standards, while increasing the award’s appeal and ability to amplify its value.

This initiative helps elevate brand recognition, credibility, and professional standards—positioning the Golden Brand Awards as a prestigious accolade. It plays a key role in advancing Ho Chi Minh City’s brand development strategy and contributing to the national brand of Vietnam, with aspirations toward regional and international recognition.

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