This article explores Minor Food Group’s journey toward winning the prestigious 2024 Asia Marketing Excellence Award in the “Marketing 3.0” category, awarded by the Asia Marketing Federation (AMF). Drawing on personal experiences as the head of the jury, the author delves into Minor Food Group’s “Responsible Marketing-Preneur” mindset, which integrates customer-focused innovation, socio-economic and environmental responsibility, and people empowerment. Through strategies such as digital transformation, product innovation, sustainability initiatives, and leadership development, Minor Food Group has set new industry standards across Asia’s food service sector. The article also highlights key achievements, including the company’s response during the COVID-19 pandemic, community engagement through the Pizza Company Book Club, and its commitment to sustainability through local sourcing and reducing plastic waste. Minor Food Group’s success serves as a model for businesses seeking to balance profit with positive societal impact, demonstrating that responsible marketing can drive both business growth and meaningful change…
