To elevate the quality of life today and pass on a better world for future generations, SCG takes its duties and responsibilities toward growing business alongside building a strong society and sustainable environment seriously. The Company has incorporated the Environmental, Social and Governance (ESG) into its business operations at the national, ASEAN, and international levels and collaborated with all sectors to push forward the ESG 4 Plus target developed by SCG, encompassing “Set Net Zero – Go Green – Reduce Inequality- Embrace Cooperation” with adherence to fairness and transparency under its brand promise Passion for Better.
With the Passion for Better, there are four ways of working to deliver experiences to all stakeholders as Customer Centric – put customers at the heart of business, Solution First – delivering value and meet benefit to meet stakeholder’s expectations, Leading the Way – be the first or fast mover to differentiate with value added offering, Advancing Community – conduct business that concern quality of life, society and environment. These lead to SCG strategy as Marketing 3.0 under 3C framework or 1) Customer/Consumer 2) Community and 3) Culture
