The Third Journal

Table for two-challenges for change through onigiriaction

Table for two-challenges for change through onigiriaction

In our world of 7.5 billion, 800 million suffer from hunger while another 2 billion suffer from obesity and other health-related issues due to unhealthy eating. TABLE FOR TWO is a non-profit organization established in Japan in 2007. Its goal is to right the global food imbalance and improve the health of people in both developing and developed countries

When you purchase TABLE FOR TWO healthier options in cafeterias, restaurants, and stores, an extra 20 Japanese yen of the price is donated to providing school meals for children in need throughout the world. 2008, the year after TABLE FOR TWO was established, was the year that corporate metabolic syndrome health checkups became mandatory in Japan. The social trend for companies to pay attention to the health of their employees helped TABLE FOR TWO to expand. The TABLE FOR TWO program, which encourages healthy eating habits in developed countries while delivering school meals to children in developing countries, was particularly well received by Japanese corporate employees as a two-in-one program that allows them to casually contribute to society by eating lunch and at the same time become healthy.

The TABLE FOR TWO program began with healthy options in the corporate cafeterias and expanded to include healthy drinks in vending machines and healthy products in stores and supermarkets and so on. The unique feature of TABLE FOR TWO program is that it can be applied as much as you like, depending on your ideas.

Ichika Cho, Akiko Murata, Yasuhiko Kono

Ichika Cho
Business Development Manager
TABLE FOR TWO International

Akiko Murata
OnigiriAction Project Manager
TABLE FOR TWO International

Yasuhiko Kono
General Manager
Japan Marketing Association

About Author
Ichika Cho
Business Development Manager
TABLE FOR TWO International

Akiko Murata
OnigiriAction Project Manager
TABLE FOR TWO International

Yasuhiko Kono
General Manager
Japan Marketing Association
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