The Third Journal

The future of marketing: Revisit professor philip kotlers insight on his 92nd birthday in Dhaka with Asia Marketing Federation

The future of marketing: Revisit professor philip kotlers insight on his 92nd birthday in Dhaka with Asia Marketing Federation

On May 27th, 2023, the Asia Marketing Federation (AMF) and its member organizations from 17 countries gathered in Dhaka to commemorate the 92nd birthday of the Father of Modern Marketing, Professor Philip Kotler.

On this momentous occasion, Professor Kotler and Pak Hermawan Kartajaya (AMF Patron and Chairman of the Committee) unveiled their new book titled ‘Entrepreneurial Marketing,’ and Professor Kotler delivered a special presentation on the ‘Future of Marketing.’ This brief article aims to provide you with a strategic lens on how marketing is evolving and what the future might look like from Kotler’s personal perspective and his insights. Notwithstanding this the writing reflects the author’s personal interpretation of Professor Philip Kotler’s experiences and conclusions about the future of marketing and summarizes key insights of his presentation.

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Somchat Visitchaichan, Ph.D. or Dan

Branding Consultant, Executive Coach, Psychotherapist, Member of the Asia Marketing Federation Board, and Vice President and Chief of Learning Architect and Marketing Innovation from Marketing Association of Thailand.
Master of Science in Mental Health from Chulalongkorn University (GPA 4.0/4.0) and full scholarship recipient from faculty of medicine, Chulalongkorn University.
A graduate in SHRM from UNSW, Sydney, Australia with certificates earned from multiple renowned institutions, Dan knows his craft in storytelling, Branding, Design Thinking inside and out.
A people-centered marketing professional with over two decades of experience in creative business solutions for top multi-national companies like Diageo Moet Hennessy, Philip Morris and Coca-Cola Group.
An adjunct faculty member for Master of Communication Arts in Global Communication and Doctor of Philosophy in Communication Arts at Bangkok University and Master of Science in Human Resource and Organizational Development (HROD) at National Institute Development Administration (NIDA)
About Author
Branding Consultant, Executive Coach, Psychotherapist, Member of the Asia Marketing Federation Board, and Vice President and Chief of Learning Architect and Marketing Innovation from Marketing Association of Thailand.
Master of Science in Mental Health from Chulalongkorn University (GPA 4.0/4.0) and full scholarship recipient from faculty of medicine, Chulalongkorn University.
A graduate in SHRM from UNSW, Sydney, Australia with certificates earned from multiple renowned institutions, Dan knows his craft in storytelling, Branding, Design Thinking inside and out.
A people-centered marketing professional with over two decades of experience in creative business solutions for top multi-national companies like Diageo Moet Hennessy, Philip Morris and Coca-Cola Group.
An adjunct faculty member for Master of Communication Arts in Global Communication and Doctor of Philosophy in Communication Arts at Bangkok University and Master of Science in Human Resource and Organizational Development (HROD) at National Institute Development Administration (NIDA)
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