The Third Journal

TV never dies! Distrupt yourself before being distrupted

TV never dies! Distrupt yourself before being distrupted

It is frequently heard from different market assessments that technology improvement will change just how we live and totally shift the way we work forever. This sounds true, but it is not the end of this old world.

We need to professionally manage this new normal, starting with selfacceptance that our business will never get away from the change. Media business happens to be another industry that has been significantly affected by this impact. The approaching technology revolutionized the way people consume media as well as their interest and lifestyle. When technology improves dramatically, it changes media receivers from traditional devices to a greater extent of mobile equipment. There have been numerous concerns that new media will hijack traditional ones, and traditional media platforms will be forever eliminated as audience will shift their consumption of news, information, and entertainment from terrestrial TV and radio to different devices that are smarter.

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Charkrit Direkwattanachai

Executive Vice President, Corporate Affairs and Communication
BEC World Public Company (Thai TV Channel 3)
Committee and Secretary, Marketing Association of Thailand
Vice President, Association of Digital Television Broadcaster

Charkrit is a professional marketer and communicator with a proven track record spanning 28 years in the fields of Research, Marketing, and Communication, both in the Retail and Media industries. His primary focus has been on amplifying customer voices to facilitate the development of successful corporate and marketing strategies. Simultaneously, he has strategically promoted corporate achievements to a wider audience, strengthening the corporate brand image.
Charkrit has earned recognition as an outstanding member of both the Marketing Association of Thailand and the Association of Thai Digital Television Broadcasters, which are leading organizations in the Thai business and media industry. He has not only excelled in his career but has also made significant academic contributions to society by teaching Market Research, Consumer Behavior, and Communication subjects in Thai universities continuously for the past 20 years.
About Author
Executive Vice President, Corporate Affairs and Communication
BEC World Public Company (Thai TV Channel 3)
Committee and Secretary, Marketing Association of Thailand
Vice President, Association of Digital Television Broadcaster

Charkrit is a professional marketer and communicator with a proven track record spanning 28 years in the fields of Research, Marketing, and Communication, both in the Retail and Media industries. His primary focus has been on amplifying customer voices to facilitate the development of successful corporate and marketing strategies. Simultaneously, he has strategically promoted corporate achievements to a wider audience, strengthening the corporate brand image.
Charkrit has earned recognition as an outstanding member of both the Marketing Association of Thailand and the Association of Thai Digital Television Broadcasters, which are leading organizations in the Thai business and media industry. He has not only excelled in his career but has also made significant academic contributions to society by teaching Market Research, Consumer Behavior, and Communication subjects in Thai universities continuously for the past 20 years.
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